How important are File Names

Thanks for that Ajeet.
Hyphens it is, then!

 

URL names and file names are highly relevant - especially to Google.

If you want a phrase to be ranked, it's critical that as many keywords from that phrase as possible are in the URL/QUERY STRING/FILENAME of the page.

 

Yeah, I kinda thought so .... that if Google bolds the URL, it might also be considering it in the algo for the SERPs. Does anybody know if the keyword density counts in the URL??

So, once again .... for Joe Bloggs .... which is better:

www.joebloggs.com
or
www.joebloggswebsite.com (is this the same as the first one?)
or
www.joebloggs.com/joe-bloggs.htm (is this better than the first one?)
or
www.joebloggs.com/joe-bloggs/joe-bloggs.htm (is this even better?)

Or will the last url be blocked .... if G thinks it's a SPAMMING technique.

 

Google has been taking in these factors long before [check out Mcdars tool for allins] it started bolding them [which is just a recent innovation] - what the bolding did was to show that allinoneword could be dissected as "all in one word" which reduced the need to hyphenate.

Keyword density has been discussed endlessly - it is a waste of time for Google - I have some pages with KWD of 40%+ that rank - it is the Keyword Count that matters ie how many times does it occur on a page.

So...

is probably self answering, but if I was going to do this one I would cover all the bases and probably use www.joe-bloggs.com and certainly use the directory joe-bloggs if it was relevant and the page if it was relevant - relevancy is the key.

 

This Google Test seems to indicate URL is second in importance only to title for onpage optimization. Results have changed slightly since May for the ranking of the other factors.

 

will, at the experiment with "=", by now the page is indexed:

http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=AISEFWebPageURLWithEqualSigns
in
http://www.internet-search-engines-faq.com/index=web=pages=urls=equal=sign.shtml

 

Exactly what I was going to say.