How to do online marketing of a brand product

My product contaque (Predictive Dialer) is 9 year old sold in india and outside . How to do its good seo in India as well as outside to generate more traffic. its on page is good and what are the off page techniques I must apply to get organic traffic on website?I do not have much more resources. Kindly suggest.

 

I found your page on Google and the term "contaque" also has some 170 monthly search volumes. I am not sure if your pages are ranking for any of your listed meta keywords. There are plenty of off page techniques and you can use them in a combination. These will depend upon the amount of resources you are willing to commit. So, it would be difficult to propose a solution without having a better understanding of your objectives vis-a-vis your resources.

 

If you want to product your product there are a few ways you can do, but first you need traffic.

How can you get traffic?

- CPC Google Adwords/Bing/Facebook/7Search etc

- For virtual products you can list it at Clickbank.com

- Buy Forum Threads or promote your product by buying advertising on related niche websites, for example if you had a forum you could advertise your forum here at digitalpoint

- SEO

- CPM

- Forums

- Add your product banner or link on your forum signatures

Cheers!

 

Knowing your targeted audience behavior will be the best way to determine their needs and expectations from the brand.

 

Greetings!

Is there a specific type of group that your product is considered really a need? This group is your niche market. You need to do some research about them - age range, hobbies, gigs, rooted culture, internet forum they are joining, their kind of music, etc.

Once you have already the profile of your target market, then you can start working on a marketing material that will work with them. Create compelling sales letter that outlines the benefits of your product based on the features it has. Make sure you are able to answer the magic question: What's in it for me?

From there, transform your marketing material into concrete advertising piece - banner ads, tv ads, magazine ads, posters, decals, streamers, Google ad words. All of these should lead to a strategically created landing page on your website where you have to convert the lead to sales using your carefully-crafted sales letter with a call to action.

You may need a web designer to create your landing page. You may also hire a content writer if you are not good in writing sales letters. Don't bother doing things that you are not good at doing. Hire somebody. You need to spend your marketing budget in order to generate sales. That's the reality.

I hope my two cents can help you. I wish you well.

 

It also depends on your budgeting.

 

You can also make a video about your product and simply promote it on youtube. Then make sure you target your audience as your needs. Cheers!