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How to improve my Ad's Quality Index in YSM?

Discussion in 'Yahoo Search Marketing' started by articlebazar, Jun 20, 2007.

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  1. #1
    Hello all, my ad's quality index in YSM has dropped from 4 to 2 now. Just wondering why and how to improve it. Can anybody give me some insights and suggestions? Thanks!
     
    articlebazar, Jun 20, 2007 IP
  2. ephey

    ephey Peon

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    #2
    My advice is just for you to play by the rules. Make sure you check that the keywords match,the website is optimized right for the keywords, use negative keywords etc. Hope this helps.
     
    ephey, Jun 22, 2007 IP
  3. Rehman007

    Rehman007 Peon

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    #3
    Yahoo ads only for USA ?
     
    Rehman007, Jun 22, 2007 IP
  4. EdRSelby

    EdRSelby Peon

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    #4
    I was told by Yahoo! that when your competitor's ads change, your qs may be affected, depending on whether your ad is better or worse than your competitor's updated ads. i'm beginning to think a more granular approach to ad writing (i.e. don't saturate ads with hundreds of keywords) may be the ticket to optimizing your quality scores. good luck.
     
    EdRSelby, Jun 22, 2007 IP
  5. joebloggs

    joebloggs Peon

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    #5
    Just follow all the advice that pertains to other networks...relevancy of keywords to ads to landing page...
     
    joebloggs, Aug 22, 2007 IP
  6. xboxundone

    xboxundone Well-Known Member

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    #6
    mostly Keywords and CTR.... CTR seems to be a heavy weight in YSM system
     
    xboxundone, Aug 22, 2007 IP
  7. YahooPete

    YahooPete Peon

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    #7
    Hi there “articlebazar,”

    Thanks for your question how to improve your Quality Index score?

    To help improve your quality index, focus on making your ads as compelling as possible so that users will be more likely to click on them, thereby possibly increasing click-through rate. Keep the ad very relevant to the keyword and landing page. Also, be sure to include your keyword in the title and description of your ad. Consider using the Insert Keyword feature to help you do that automatically.

    We’ve posted some helpful articles on improving quality index on our Yahoo! Search Marketing blog:

    http://www.ysmblog.com/blog/2007/01/30/improving-ad-quality-part-i/

    http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/

    http://www.ysmblog.com/blog/2007/02/15/improving-ad-quality-part-iii/

    http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/

    Hope this helps.

    All my best,
    YahooPete
     
    YahooPete, Aug 23, 2007 IP