How to present USP on responsive homepage

Building my first website, it's not finished, http://staging.portlandcards.com/

I have the design pretty much how I want it. It's responsive which makes design space kind of tight.

Does anyone have a recommendation on HOW I should present my USP on my homepage. Maybe I should just save it for the About page? Thoughts?

This is what I have, still working on About page as well.



'over 8,000 individual cards in stock priced lower than eBay, COMC and big-name competitors
shipping is always $3.00 per order no matter how many cards you buy
quickly and easily find what you're looking for

no sign-up required
simple checkout process
friendly and helpful customer support 24/7
new startup small business building relationships for the future
we truly care about our customers

thousands of transactions on ebay since 2004 maintaining 100% positive feedback
we guarantee to fulfill every order with 100% accuracy within 48 hours (M-F)
money back guarantee
returns accepted'

 

Hi:

I checked your page. It looks pretty good.
You have listed baseball(35) cards or 35 categories.
You may want to break it down by American League and National League so that customers can get to the team or person they are looking for more quickly.

One idea for a USP would be to offer a buy one get one free (BOGO) for the first time user. That will attract more people away from their current provider.

One other USP would be shipping. Guaranteeing that the products/cards will be delivered within 2 days for example. Amazon Prime gets products to many locations in 2 days. I don't know about how long products take to deliver on Ebay, but I'm sure they don't deliver most products in 2 days or less. My point is getting the product to the customer faster than your main competition. That could be a huge USP.

Dan