how to price PPC services to the clients ?

hai guys...

i am basically a SEO professional...now turning my attention towards PPC also ...

i have done PPC myself to understand it better and u can say that i am now a little better and getting better ROI...(was selling aff. products..so i can confirm the ROI)...

now what i want to know is..how will i bill for PPC services to my client?

i was thinking of two options:

1) take a monthly fees -say 500$- this will include bidding amount on keywords also.
2) take a monthly fees - say 500$ - the client will pay extra for keyword bids.

kindly guide me on this...which option do PPC professionals prefer...

 

Deepak,

SEM firms normally charge based on the adspend. It may directly link with the no.of keywords, Ad groups, conversion tracking, Split testing and so on ... the more the spend, the more work you put in managing the account.

10% of the adspend would be optimal in addition to account setup fee / montly management fee.

Perfomance based invoicing will prove to be exiting, for your client as well as you. you optimize the account with greated care and will ultimately prove results for you clients. may be in terms of sales / leads .. you client is happy so will he make you .

I am a freelance PPC manager and i do charge Perfomance based, keeping myself and my client happy
Hope this helps..
(before you do marketing make sure you get verified as an professional from google, this may help you get more business)

Sundar

 

Good day to both of you.

Basically I spend a lot on PPC through my account managers. I would like to get your service if you can offer the following:

- I will pay for domain, web design, content, etc
- you will manage PPC, I will pay for click, and we will share profit.
- the site is design to work for specific affiliates program (usually 1 to 3 programs). So PPC --> my site --> affiliates sales.
- I take the risk of the affiliates program being a fraud

If you can see the above is fair, message me. If you think that you can run your own PPC and take 100% of the profit, no problem. Basically I act as investor in the above scenario. And I am quite happy with what I earn now.

 

interesting topic, it seems a bit difficult to figure out how to charge fairly.

 

In my experience trying to develop a "cookie cutter" approach to pricing PPC management is difficult, if not impossible.

Every client has a different set of business objectives, tolerance for risk, and budget available to work with. Every proposal I've ever made has been tailored to the client - I want to show them how my services will bring additional value to their business or generate additional revenue.

To me, custom proposals have been the key to generating business. I can't make the same pitch (and expect to close the deal) to a strawberry farmer that I can to a multi-million dollar law firm.

 

Structure:

1. Research fee
2. Set-up fee
3. Monthly management fee

It then depends on the size and work requirements of the campaign.

 

wow guys...

i didn't expect that this topic will hot up like this...

keep on going guys...

and thanx a lot for ur input...