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How to push more traffic with YSM?

Discussion in 'Yahoo Search Marketing' started by wasabi8899, Sep 17, 2008.

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  1. #1
    Very simple question...how do you get more traffic with YSM?

    For instance, right now, I have the following campaign:

    1) 2 adgroups
    2) 452 keywords total
    3) $0.30 for Search and $0.15 for content
    4) average CTR 0.17% from the beginning for the month and now

    Right now, I only have about 80 and 100 clicks per day with about 45,000 impression per day

    The offer I'm promoting is converting very well and I would like to ramp it up.

    How could I increase my number of clicks and impression to get more daily conversion ?

    thx all
     
    wasabi8899, Sep 17, 2008 IP
  2. sunchy

    sunchy Active Member

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    #2
    add more $ for search per click ;)

    work for me.
     
    sunchy, Sep 25, 2008 IP
  3. Yelena

    Yelena Member

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    #3
    Try writing more compelling ads to improve your CTR.
     
    Yelena, Sep 25, 2008 IP
  4. websitetools

    websitetools Well-Known Member

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    #4
    What's the ctr difference between the search and content ads?
     
    websitetools, Sep 25, 2008 IP
  5. deemax

    deemax Peon

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    #5
    Seeking for new keywords
    you can find at Adwords keyword Tool External
     
    deemax, Sep 25, 2008 IP
  6. giancarlo

    giancarlo Active Member

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    #6
    Put your keywords in the title and text of the ad, so it could go bold when a user searches for it; this way your ad will atract the user's attention. Also make sure you specify any discount or stuff like that in the ad text. Increase the amount you bid on the keywords, in order to have your ad displayed the highest, above all other ads.
     
    giancarlo, Sep 27, 2008 IP
  7. splm

    splm Peon

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    #7
    content of your ad are equally important so better ad better placement for less value. also try adding more keywords to your list.
     
    splm, Sep 29, 2008 IP
  8. Faclez

    Faclez Peon

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    #8
    pay more for click, split test your ads get your search CTR around 2%. Track all your keywords, and delete losers, then expand on winning keywords with longer tail winners
     
    Faclez, Oct 2, 2008 IP