How to reach 160 million customers/clients on Linkedin

How to maximise your linkedin profile.

Create an account and add your picture and fully fill out your profile. I aim to have 90% complete as a minimum. Linkedin wizzard takes you through this!

Give a full breakdown on your current position - company, position, what the company does and any unique selling points. I like to use a header with 2/3 different skill sets for my company so for instance seo specialist | social media expert. These headings are important as linkedin works a bit like google and ranks your business for these skills when someone searches for them within linkedin. Obviously you want to appear as high as possible to potential clients!

Add connections. There are a few ways to do this. You can search for similar businesses, businesses you would like to target but perhaps the easiest way to build up your connections from scratch is to look for open networkers. These are people from many different businesses that accept all connection requests.

Join groups. Linkedin groups are business related, networking, association or fun groups. You can only be a member or pending member of 50 groups at a time so choose wisely! Once accepted to a group you can post publicly or by hitting members you can private message any fellow group member. Remember to read the group rules as some are very strict about what content you can post whereas some do allow 'soft' promotional posts.

 

Hi Sarah,
Good question and a valid point. You can get customers on linkedin if your profile is optimized and you have recommendations plus you come up on the first page for a particular service or product of the linkedin search. However I'm going to post part 2 in a minute which explains successful ways of using linkedin to get business once your profile is set-up.

 

Excited to see more about part two