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How to set text link prices?

Discussion in 'General Business' started by uyma, Jul 19, 2005.

  1. #1
    Hi,
    I have one Education/Reference website(pr5) and i have 100+ unique/day visitors and 800+ page impression. i have 2500+ yahoo indexed page, 300+ google indexed page, 500+ msn indexed page. I have a lot of back-link from .edu domains.
    I want to sale text link from my home page. Only 10 spot avaliable for text links. How to set text link prices for 1-2-3 month?

    note:i dont want to say which site!
    i m waiting your helps...
     
    uyma, Jul 19, 2005 IP
  2. mystikmedia

    mystikmedia Jedi Master

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    #2
    Sounds like about $15/month; $37/3 months; $60/6 months...
     
    mystikmedia, Jul 19, 2005 IP
  3. mystikmedia

    mystikmedia Jedi Master

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    #3
    Maybe $100/year?
     
    mystikmedia, Jul 19, 2005 IP
  4. samsam

    samsam Peon

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    #4
    $100 an year sounds good.
     
    samsam, Jul 19, 2005 IP
  5. zman

    zman Peon

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    #5
    I guess I can see the $100.00 a year but wouldnt that be risky on the publishers part?

    What if the publisher all of a sudden was launched to page one for a powerful keyword and found themselves seeing 2,000 unique a day. Or what if they started getting linked to and the internal pagerank pushed them up the SERP ladder?

    Wouldnt the publisher regret locking in the ad space for the full year when they could have made more money?

    Not trying to be an obstructionist but this happened to me. I have an advertiser who paid last November through next and paid based on my sites stats for last November. Over the past 6 months I have been blessed with #3 on a competitive product I sell and #7 for one of my most sought after set of keywords giving my daily unique numbers a very big boost. Now I am selling links for 4 times what I was then and am still having request via Linkworth but no longer have space. I can't remove the link because I always stay true to the deal I make. Basically I am stuck with it because I agreed to the price for a year.

    I guess I just try and see a big picture.

    Am I wrong?
     
    zman, Jul 19, 2005 IP
  6. sji2671

    sji2671 Self Made Mind

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    #6
    Link/Ad buyers do not buy on potential, per say, they won't pay for potential.
    If you think your site will explode only offer 1 -3 month deal and then review it, nobody will pay for ads/links based on what you "think" might happen in the next 12 months.

    When you sell a link you are guaranteeing income, thats your side of the bargain, the advertiser will only pay for what is on offer at that point in time.
     
    sji2671, Jul 19, 2005 IP
    Hodgedup likes this.
  7. zman

    zman Peon

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    #7
    I agree, I would not try and sell based on potential. I just wouldnt sell ahead that far. I only sell 3 or 6 months out. That way if in 6 months things have changed for the better, I can make changes accordingly.
     
    zman, Jul 19, 2005 IP
  8. kalius

    kalius Peon

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    #8
    I think it all depends. I have thinked about selling links for a while, Wondered about prices, and all the other details too much.
     
    kalius, Jul 19, 2005 IP
  9. zman

    zman Peon

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    #9
    uyma, have you considered signing up at Linkworth.com? I am making about $250.00 a month with them. They have a "link appraiser" that seems to appraise them a bit high so I knock the price down to about 2/3's of what they appraise and I sell them within a few days.

    Just a thought.
     
    zman, Jul 19, 2005 IP
  10. Padawan

    Padawan Peon

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    #10
    I went and valued my links and the price seems extremely high - $50-60 per month on a pr4 home page :confused:
     
    Padawan, Jul 19, 2005 IP
  11. zman

    zman Peon

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    #11
    Yep. LW is suggesting that because they make 30% of what you are making. Naturally they are going to want a "bigger" 30%.

    I wouldnt charge what they suggest, but I can say that people are paying it. Just look through the "sneak peek" feature in your publisher account and you can see that people are paying big bucks for links that are sold here at DP for 10% of the price.

    Still, LW is making me a nice monthly bonus so I think it is a good company. Customer service is pretty good as well.
     
    zman, Jul 19, 2005 IP
  12. onlinedude

    onlinedude Peon

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    #12
    I think that the best way of pricing things is just to see what others are charging, then you can make different experiments to see what works and doesn't.

    You can visit our own buy/sell forum at:
    http://forums.digitalpoint.com/forumdisplay.php?f=53

    For sales by individual webmasters you may want to visit:
    http://www.linkadage.com

    Text link brokers also publish prices - for instance,
    http://www.text-link-ads.com
    http://www.textlinkbrokers.com

    The brokers' prices are probably much higher than you'd be able to get.

    Also, I think that text link prices fluctuate a lot like commodity markets do, so you'll need to keep up on things!
     
    onlinedude, Jul 19, 2005 IP
  13. Tommo

    Tommo Active Member

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    #13
    Tommo, Jul 20, 2005 IP
  14. kalius

    kalius Peon

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    #14
    Do you put them in the featured section? I just started with the service and it looks like its not that user friendly.
     
    kalius, Jul 20, 2005 IP
  15. uyma

    uyma Well-Known Member

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    #15
    Exciting! "LinkValue: 32.79 $" for my website.
     
    uyma, Jul 20, 2005 IP
  16. Tommo

    Tommo Active Member

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    #16
    I don't know whether it's accurate or not ...but it's good for the ego!
     
    Tommo, Jul 20, 2005 IP
  17. uyma

    uyma Well-Known Member

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    #17
    Thank you i will try it...
     
    uyma, Jul 20, 2005 IP
  18. mystikmedia

    mystikmedia Jedi Master

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    #18
    heh, it says mine is $213.89
     
    mystikmedia, Jul 20, 2005 IP
  19. onlinedude

    onlinedude Peon

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    #19
    The tool doesn't really state how it calculates values. After testing it out, I'd say divide the value it give you by 2, and you'd probably have a fairly accurate price. Add a few extra percent if your selling a site wide text link.
     
    onlinedude, Jul 20, 2005 IP