I want two ads instead of four.

Is there a way to only display two ads instead of four in my 300x250 rectangle? My CTR went down when the four ads suddenly appear again.

 

I think there are no way! Only Google determines how much ads are gonna display i believe

 

Jarod is correct. You are not allowed to 'choose' the number of ads, except with AdLinks. When you are choosing a specific format for your ads, you are essentially saying 'sure, I'll let you display X amount of ads'. IF you want less ads, try a different format that is smaller.

 

i don't know whether this is a right ideda.What about hiding Two ads with <td> height.Is it allowed?

 

Hiding ads is NOT allowed. Direct violation of the TOS.

 

I second to that.

 

why not use a square instead? they display, i think, one ad only.

 

Yeah, use either a couple of the 125x125 button units or one of the 120x240 vertical banners. Either way, you'll get your two ads.

 

google shows only two (or 3 ads) when the ads have a higher value; you can't really make it so only these ads show on every pageload

 

The question is, however, why do you have to care about the CTR in this case? the most important and ultimate figure you care is Earning.

I mean, if you can increase CTR is the best, but if the page impress increases due to the larger volume of ads, makes the CTR lower does not affect anything to your earning ... so y bother?

I only care when my earning decreases in comparison with previous figures, I dont give a damn to CTR or eCPM when the earning is increasing.

 

its up to google to display what they want, after all thats what they pay u

dont go messing with the adsense code tho, it could seriously backfire

 

Google switched the ad units from four to two only if they believe you will have better CTR because of it

 

come to think of it.. it may be totally random... their just might be no ads in "rotation" (whatever that means in ggl algo)

 

Google Adsense controls that, and there's nothing you can do about it.