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Intel Drops Logo After 37 Years; Seeks to Take Image Beyond PCs

Discussion in 'General Chat' started by Nasruddin, Dec 30, 2005.

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  1. #1
    [​IMG]
    Intel, the world's biggest chipmaker, will launch a new corporate slogan next week as part of a major rebranding.
    The "Intel Inside" phrase is out, and the company will now encourage consumers to "Leap Ahead".

    Intel will also change its logo, replacing the one featuring a lowered "e" with one showing an oval swirl surrounding the company name.

    The firm wants to re-position itself as providing the technology behind many digital products, not just PCs.

    Intel chief executive Paul Otellini is set to unveil the details of the new marketing campaign on 5 January at the giant gadget festival, the Consumer Electronics Show in Las Vegas.

    According to the Interbrand consultancy, Intel is the world's fifth most valuable brand, worth an estimated $36bn (£21bn).
     
    Nasruddin, Dec 30, 2005 IP
  2. tesla

    tesla Notable Member

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    Thats pretty interesting. "Leap Ahead" seems like a cool phrase and I think the new logo is very neat. Intel's worth 36 billion eh? Man if only I had a company worth that much.:)
     
    tesla, Dec 30, 2005 IP