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Irrelevant AdSense on Content Rich Site

Discussion in 'Placement / Reviews / Examples' started by tateote, Jul 5, 2006.

  1. #1
    Hi,

    Although, my site has a ton of relevant keywords on the page and other CONTENT, I am still getting a lot of Ring Tone Ads, Marijuana Ads, Reverse Cell Phone, Zip Code ads, Customer Surveys Ads and all kinds of other non-targeted ads that have NOTHING to do with what I have on the actual page! I looked into google "section targeting" and that seems like a huge pain to go through if you have a large user driven site.

    What exactly does Google look at?? The Page Title, metas, URL or content to determine what ads to show?

    Does anyone else have this problem? Any ideas on what to do??

    Would it pay to switch to Yahoo Ads?


    Thanks so much for your help,
    Terry
     
    tateote, Jul 5, 2006 IP
  2. RuDeDoGg

    RuDeDoGg Well-Known Member

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    #2
    The h1,h2 tags near your adsense ad play a big part of it too. If your running a forum though... your pretty much out of luck lol

    AdSense advertisement relevancy
     
    RuDeDoGg, Jul 5, 2006 IP
  3. tateote

    tateote Peon

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    #3
    The h1 and h2 tags are relevant for each page. I am wondering if the HEADER script might be the issue now though. They way our site is set up, we have separate header and footer php scripts. The AdSense is placed in the header. Does that make a difference??? I highly doubit it but at this point I am willing to accept anything. !!! :(
     
    tateote, Jul 5, 2006 IP
  4. explorer

    explorer Well-Known Member

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    #4
    Check that your ISP isn't blocking the adsense bot. They sometimes do this to cut processing demands on their servers. It leads to irrelevent ads.
     
    explorer, Jul 5, 2006 IP
  5. RuDeDoGg

    RuDeDoGg Well-Known Member

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    #5
    I would try and make sure your adsense ads are placed as close the the relevant h1 and h2 tags as possible. Also, is your title attribute accurate?

    To my understanding, this is what google looks at when determining ads:
    * Title of the page
    * Filename and directory of the file
    * h1 and h2 tages near the adsense code
    * surrounding content keywords (the dense ones are probably picked up?)

    That's what I think anyway.
     
    RuDeDoGg, Jul 5, 2006 IP
  6. Tyler Banfield

    Tyler Banfield Well-Known Member

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    #6
    I thought my post got deleted, but then I realized this is a duplicate thread. I'll provide the link again anyways(it is to Google's official explanation of section targetting):

    https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371

    Also, posting your URL would make it easier for people to critique your content.

    And don't post duplicate threads. They will just get deleted and you will get infractions for them.
     
    Tyler Banfield, Jul 5, 2006 IP
  7. tateote

    tateote Peon

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    #7
    ok here is one page that is showing completely irrelevant stuff:

    quotecity.com/index.php?do=customer.showContractorPublicProfile&contractorid=1905

    On my pc, this page is showing Reverse Phone Looks ups and other non relevant ads. Nothing to do with Carpet Cleaning.

    and at the same time, the actual search result prior to clicking this particular page is fine:
    quotecity.com/index.php?do=customer.directorySearchResults&category=&zip=08840&keyword=&submit=Search+Contractors


    Here is another page:
    Article about Gardening:

    quotecity.com/index.php?do=home.showArticle&articleid=59

    Again Reverse Cell Phone Search ads --- what does that have to do with what i have on the page??

    We are working on Dynamic Titles for each pages along with dynamic METAS and mod_rewriting our URL's to match the keywords on the page and hopefully that will help - otherwise - i am clueless.

    If thats the case, it's a shame that getting AdWords to work properly requires SOO MUCH effort and time.


    Sorry about the dup posts -- I wasnt sure which forum was the right one for this type of question.
     
    tateote, Jul 5, 2006 IP
  8. Tyler Banfield

    Tyler Banfield Well-Known Member

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    #8
    quotecity.com/index.php?do=customer.showContractorPublicProfile&contractorid=1905: I see ads four ads for duct cleaning

    quotecity.com/index.php?do=home.showArticle&articleid=59: I see ads for fertilizers, flowers and tomatoes

    It looks like you're doing ok. Your ads will occasionally lose targetting, so don't get freaked out. On pages with actual articles, use the section targetting. On pages such as the phone directory, it may be more challenging to keep your ads relevant because there is very little content.
     
    Tyler Banfield, Jul 5, 2006 IP
  9. RuDeDoGg

    RuDeDoGg Well-Known Member

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    #9
    with pages like quotecity.com/index.php?do=customer.showContractorPublicProfile&contractorid=1905

    why not use the "Trade Category" selection as the page title? I think that would help a bit. Your ads look pretty good though, basically everything that Tyler has said :)
     
    RuDeDoGg, Jul 5, 2006 IP
  10. mariush

    mariush Peon

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    #10
    I may be wrong but I do believe Adsense is very much NOT influenced by the paramenters in the URL. I mean, Adsense will consider index.php with some parameters the same page as another index.php page with other parameters. That means, it will analyse the page first time it detects it, showing relevant ads for those parameters and will show ads for the same keywords on other pages. Of course, there is some kind of timeout value but until that moment, you will get irellevant ads on pages that were not scanned and analysed.

    Again, it is just my belief.

    Also, I have heard a lot of people and I myself believe that Adsense does not deep scan tables, and even more, it gives lower quality value to the information in tables, it prefers phrases, sentences and so on, it's not interested in tabular data.

    Why not experiment with mod_rewrite and see if you're targeting improves?
     
    mariush, Jul 5, 2006 IP
  11. tateote

    tateote Peon

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    #11
    Thats really bizarre! For this page:

    quotecity.com/index.php?do=customer.showContractorPublicProfile&contractorid=1905

    Here is a screenshot of what I see on my computer at work AND at home:

    http://www.quotecity.com/_test/screenshot1.jpg

    And here is what i see for this page again on 2 diff computers and completely different locations --
    quotecity.com/index.php?do=home.showArticle&articleid=59:

    http://www.quotecity.com/_test/screenshot2.jpg

    What does this mean? :)
     
    tateote, Jul 5, 2006 IP
  12. Tyler Banfield

    Tyler Banfield Well-Known Member

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    #12
    Tyler Banfield, Jul 5, 2006 IP
  13. tateote

    tateote Peon

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    #13
    When i use proxify or any other proxy service such as atunnel.com, I dont see any google ads at all. Even though I unchecked

    Remove all cookies
    Remove all scripts
    Remove ads
     
    tateote, Jul 5, 2006 IP