Is Building Html Landing Page Over Shopping Cart Worth It??

Hi All,
I am in the process of building a new website. The new shopping cart (driven by dynamic php) will of course comes with unique meta tag, description for whatever category I create. However, it has come to my attention that most site owners will need to update, upgrade, or even change their shopping cart software at some time.

I will be building links pointing to various sub-pages URL generated by the shopping cart, not just back linking to the primary domain name. However, say 10 years down the road, I would like to change to a more up-to-date version of another shopping cart. All the pages generated by a new shopping cart will of course generate different URLs.

My concern and fear is that all the hard work and time spent on building back links pointing to various current sub-page URLs will go wasted, since the old url links will become obsolete.

So, I've come up with an idea, and that is to build static, html landing pages, each with the targeted keywords, and build links to point to the static html pages. The html landing pages will hyper link to various parts of the shopping cart. That way, years down the road, I can upgrade the old shopping cart to whatever newer cart I choose without losing all the links benefits I would have built. Since the landing pages will be there to stay.

I've done research on how you can 301 redirect to try to carry over the back links to new urls, but it requires tremendous amount of work, and the benefit does not carry over 100%.

Please kindly give me your opinion, thoughts and feedback. This is quite important.
Thank you all

 

Do you mean the URL of old site different from the new one ? i think its not problem if you can create small PHP script on "top" of your code, to define $_GET old variable from URL and parsing "on the fly" into the new one, so if visitor come from old URL your URL still work, and my suggest is do not redirect the URL, i'm affraid Google will delete your old URL because seem like "broken page" and redirection, CMIIW

 

Thank you for the feedback, but that is not a long term solution. I prefer not doing any kind of "parsing on the fly", because it sounds like another form of redirect.

My goal is to build links pointing to pages that I know will be there permanently and free from having to deal with the hassal of changing url due to having to change shopping cart.

 

I wish I could understand your goals, what I mean is the "parsing on the fly" for one time only, after which visitors will move through the new URL format. So my point is not your old URL is redirected, but visitors still pass clicks on your website who come to use the old URL format. Automatically mean a new URL format will have a backlink from the old format. CMIIW

 

Thank you dropdrop. Actually let me rephrase a bit. I need to speak from the concern of Google ranking point of view, and my main concern is that the ranking benefits of backlinks I will be building for the current subpage URL's will not carry over to the new subpage url, if years down the road I decide to upgrade to another shopping cart software. I could not find a clear answer to this concern so far.

So, instead of having to worry about the possibility of losing benefits of backlinks built for the old url's not carrying over to the new url's due to change of shopping cart in the future, I am wondering if I should generate landing pages in html to build backlinks upon, so I don't have to worry about changing shopping cart will change all urls, which I suspect will have negative impact on the ranking performance because the benefit of backlinks pointing to the old url will not carry over in the eyes of Google.

With html statci page, all I have to do is to change all the hyper links inside to point new internal subpage urls, in the event if I change to a new shopping cart.

What do you think? Is building html landing page a good way to address the issue?

 

Hmm... I can not say which is the good way, but would not it be too use a lot of energy to create static HTML pages ? i hope somebody with expert on SEO here will help you to solve soon with an easier way, good luck!

 

Hey keinc, your right, if you continue building links pointing towards your shopping cart created pages and you change that all your efforts would go to waste.

I am giving away a FREE ebook on the subject of landing pages, you might want to have a look at it. you can get it here http://www.seocialise.net/go/landing-page-success-guide/

 

I appreciate your efforts to think ahead but I feel like you might be over thinking it. Your approach does make sense as far as SEO and ranking is concerned and unfortunately I can't tell you if you're right or wrong. However, I do have two reasons to NOT use landing pages instead of the regular shopping cart.

First, if you are getting a good amount of traffic in the future and you change your shopping cart I don't think this will have as big of an impact as you imagine. If foot locker was to change their website and cart software they use on their website do you think their website would just vanish from Google? Of course not, their domain has enough authority that it wouldn't make much of a difference.

Secondly, and more importantly, it's a well known fact that many internet marketers overthink things. They spend way too much time trying to make a good logo, and getting their page setup with a pimped out contact form and never spend any time on getting traffic. Or what if the niche you are in is a dud and it's not worth your time to pursue it any more? I think you're better off sticking with the shopping cart and get the traffic then re-analyze your situation at that point IF it becomes a factor.

Just my two cents.