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Is ecommerce website for you? The benefits of having an ecommerce website.

Discussion in 'eCommerce' started by pixels, Apr 8, 2008.

  1. #1
    The benefits of having an ecommerce website are many.

    Revealation – The products displayed on your website present large publicity to the millions of visitors on the web. For example, if you have a computer showroom in a city, the visitors would include people from in and around the city. Rarely there will be visitors from places outside your city. Thus limiting your product visibility. Alternatively, if your products are showcased on a website, it attaches you to the plentifull people who use the internet and looking for similar product as that of yours.

    Time and Convenience – Time is one of the crucial factor in our lives now-a-days. It may be difficult for a customer to make time to visit your store physically. Instead, if you have your store presented on the Internet, anyone can pay a visit to your online store at their convenient time.

    Your store shuts down at some point of time. But your e-store works 24X7 for you to fetch in customers.

    Moreover, with all your product images and descriptions provided on your estore, the customer gets a systematic idea about your product and you do not have to squander time outlining the same thing to each and every visitor to your store. It further saves time per transaction. Each sales representative would take some amount of time to demonstrate your product to any customer. Your ecommerce website does the same task to hundreds and thousands of your latent customers at the same time. As all the information about your product are provided prior to your customer’s visit, it takes less time for them to understand its benefits and hence closing the deal is easier. Thus, several number of transactions can occur within a day.

    Displaying your Product through Demonstrations and illustrations, provides a clear and thorough idea about your product without the effort of hiring and training personnel to do so.

    Cost Effective - Setting up and maintaining a store in a prime location and its overhead expenses, hiring personnel etc costs you a lot of money. Alternatively using the ecommerce is a whole lot easier system of showcasing and providing information about your products.

    Furthermore promotion of your store and its products must be carried out from time-to-time. Using web as a media of advertising your website, is much cheaper compared to that of other audio-visual medias, like radio or TV.

    In an ecommerce website all that you require is a professional website design, that looks equally potential as your competitor, Search Engine Optimization to rank your website with your other competitors, and the yearly hosting charges.

    Largely speaking, there are no major hindrance of Ecommerce websites.

    So...if you have something to sell or is already selling products/services, make sure that you display it online so that you can reap the advantages of all the above-mentioned benefits.

    But one very important thing that you must remember is, you must always seek a professional ecommerce website developer to get your job done. Otherwise if your website does not have the look and feel combined with the features and functionalities of an efficient Online Store, theres no point of your website's existence on the web.

    Contributed by:
    Monalisa Boral Maitra
    Chief Business Development Officer
    Pixelsmedia (Website Design and Development Company)
    Designarcade (Our Venture)
     
    pixels, Apr 8, 2008 IP