Is this tool useful for e-commerce stores? Your honest opinion.

Hi, we are a startup who have been working hard in the past 6 months to develop a tool to help online brands discover their brand personality by analyzing the language found on their website and associating it with specific core values. Our chief aim is to serve small to medium size e-commerce brands defining their brand persona and positioning. We are looking for the honest opinion of e-commerce site owners (blogs work too), and will work in collaboration with interested brands through email to assist them in improving their brand personality. Opinions, positive or negative are most welcome. You may use the Lite profiler (free) to profile as many brands as you want. Signup (free) to access the more detailed profile of your own brand including all core values, brand word cloud, Twitter feed analysis, and more. Thanks for your consideration!

 

How would analysing brand personailty allow me to then develop my business further? That's the question.

 

At the core of branding are the questions, what does the brand stand for? How is the brand a bridge between who my customer is and who he wants to become. The brand personality is an extension of these questions, and by doing the introspection work and realigning the content and communication strategy then hopefully the brand becomes more influential. It is able to genuinely inspire and grow an audience much faster. It's not a growth hack, but a sound long term strategy. Lots of people don't resonate with slow and steady and need to be on steroids, but sooner or later there is a price to pay. Check it out at brandkoop.com if you're interested. Thanks for your comment.