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Keyword Matching Options and Yahoo Manual?

Discussion in 'Yahoo Search Marketing' started by tdd1984, Jun 9, 2008.

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  1. #1
    Just curious doesn't yahoo have keyword matching options like Adwords?

    Also where is the manual to get the Yahoo Ambassador test?
     
    tdd1984, Jun 9, 2008 IP
  2. ocwebtech

    ocwebtech Peon

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    #2
    yes, yahoo does have matching options. YSM uses Advanced & Standard. Advanced is like adwords broad matching while standing is like adwords phrase/exact. It is sort of confusing because in YSM, the campaigns/agroups also have to have matching: advanced or standard set as well.

    Imagine having to change multiple keywords/adgroups and you will see how unmanageable ysm can be.

    The ambassador program was canceled, i think.
     
    ocwebtech, Jun 10, 2008 IP
  3. tdd1984

    tdd1984 Well-Known Member

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    #3
    What's the ambassador program?

    I really like google, but there just so expensive. I heard after time Adwords get cheaper then Yahoo once you get some good history built up through it.
     
    tdd1984, Jun 10, 2008 IP