Low CTR Reasons

Hello Pro Bloggers

Please review my issue as listed below:
My site's CTR used to be relatively high for a long period of time after i settled on some ads color theme and placement, but lately (since almost a month) i faced a huge drop in CTR!!!!! though am still receiving organic traffic, am suspecting some cross browsing problems so please review my site: [Rani], and reply back with your suggestions of such low CTR.

Note: I have recently redesigned it but still the CTR is low, please provide your feedback on this web and if Ads are being displayed properly.

waiting for your help pro's ...

 

I'm not an expert, but it seems like you may have a problem with location.

Your main banner for the blog immediately drew my attention, and from there I went down. I completely missed the top banner of ads until I actually intentionally looked around for your ads

As for the other two, they are both below the fold. That might not as big of a deal since all of your content is down there too, but the general rule of thumb is to keep ads above the fold.

Other than that, it just seems very busy all-around. It's almost hard to pick out the beginning of the content between the graphics and the ads. Take it with a grain of salt (as I said, I'm no expert), but it may worth testing with less stuff -- a smaller banner (as in the graphic of the city skyline), losing the google search and horizontal link unit above it, actually reducing the amount of ads you have, etc. Besides, less ads = more money per ad, so it isn't always best to have three units up -- that might be part of the poor CTR.

And, of course, key words always give a part of determining CTR. If you've changed topics or writing style since the high CTR it might also account for part of it.

 

i would agree that location change could make a significant difference in your CTRs

 

Looks messy, and you provide too many real links in the top of the page. Redesign the layout to be clean and put a double square ad box near top of screen, with ads by google out of the page view (requiring a scroll down). Then start your real website below the scroll down area.

 

P.S. Please use padding and margin so there is some space between the text and the borders. It makes it unreadable and messy.

 

definatly needs a declutter, loads of bunched info, nothing really to draw your eye into things, as above start with some even padding and margins to create some seperation, maybe a better colour scheme to draw attention to the parts where you want people to look first.

start with a new magazine style wordpress them, and customize the home page to display the content you want in the right places.

my fav wordpress magazine theme is zenko by woothemes, space for your adsence at the top and in posts, good navigation size and featured articles like in your site

hope that helps

Roy Barber
bunq

 

Hve you tried putting linked unit ads .... they seem sometime more effective instead of text/image ads.i was also having problem when i tried putting all the linked units at important locations ... the locations which are important are the locations where the users gets confused whether the links are of your site or elsewhere ...

one thing to note is that always use 4 links per unit instead of 5 as they appear bigger and have more chances of getting clicked ....

 

Here are some reasons :

1-Untargeted traffic :solution : wise choice of keywords , genuine content , useful content.

2-High number of pages :solution : if this is the only reason , don't change it .. high number of pages is good and increase your alexa rank..keep it genuine and keep up the good work.

3-Bad presentations : solution : try unusual forms of adsense as < link drop removed >

4-Bad placing :solution : try embedding in your content..and embed small ad formats don't place a large rectangle in small width article .. don't annoy your reader.

5-Having so much adsense in a single page
solution : remove some ads dude..

Hope it will help you.

 

I have already considered all of these tips and my ctr average was like 5% for a long period, but lately i faced a huge drop!!!

can anyone provide me with his opinion of this specific case?!