Market research on the internet - Do you run a review site?

Hello there, I'm in the market research phase of my business plan, which is an online review site and I was wondering the best way to get the required information. I've created a questionnaire aimed at several different types of audiences and also I've done search checking on search engine results for the particular products to see if people are actually searching for reviews.

Some information I'd be interested in knowing are things like how common you think it is for people searching for reviews on the internet (I think it's hugely common, but I have no sources to back it up!) and what type of person searches for it.

Here is the example of the questionnaire which I need to refine slightly for bigger audiences (the male female question could do with integrating):

Definition of online products include: e-books, books (ones from independent sites, such as this one, i.e. not from Amazon or other large book stores), software, application, web-based application, audio e-book, video e-book. (I can’t think of others)

Male or Female?


1. Would you buy an online product? (if no please state why and answer question 6.

2. If you have, how old were you when you bought your first one?


3. Were you single at the time?
(yes/no)



4. What led you to buy the product

• Search Engine (Impulse buy)
• Review
• Endorsement
• Word of mouth
• Link to site (impulse buy)
• Advertisement
• Other (please state)
  …………………….

5.Did you search for a review before you bought the product?
(yes/no)




6.Would you want to be able to see a review before you bought a product?
Yes
No
Depends (please state)
…………………..



7. How many online products have you bought?

• None
• 1-3
• 4-7
• 7-15
• More than 15

8. Would you consider buying other online products?
Yes
No
Depends (please state)
……………………..




9. If you have bought other products online, which categories would you list them under?

• Business
• Online (internet) Business
• Finance
• Legal
• Writing and speaking
  
• Arts and Entertainment
• Reference and Education
• Health and fitness
• Beauty
• Cancer
  
• Self-Improvement
• Computers and technology
• Communications
• Food and drink
• Shopping and Product reviews
  
• Home and Family
• Travel and Leisure
• News
• Society (dating, love, women)
• Automotive
  
• Recreation and Sports
• Women’s interests
• Kids and Teens
• Fashion
• Music
  
• Gifts

10. If you wish, please name a few or all of the online products you have bought




Thank you for taking your time to fill in this survey, if you feel there is anything you may wish to add that would perhaps be important when making a review site or just generally want to say, please feel free!