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McDar Experiment

Discussion in 'General Marketing' started by compar, Apr 5, 2004.

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  1. mcdar

    mcdar Peon

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    #201
    bpal,

    It has been my own personal experience to put up a link to a new page and even though I find evidence in my logs that Google has spidered and even cached the page with the new link on it, Google has NOT necessarily followed that link to the new page.

    Yes, how deep Google is actually spidering is a factor.
     
    mcdar, Apr 21, 2004 IP
  2. mcdar

    mcdar Peon

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    #202
    NEW PAGE UPDATE:

    The "New Page" sleeping-bags.htm
    04/07/2004 "New Page" went live

    Search for "Sleeping Bags"
    Position#n/a allinanchor:#n/a - 04/08/2004
    position#104 allinanchor#32 - 04/09/2004
    Postion#232 allinanchor:#n/a - 04/11/2004
    Postion#193 allinanchor:#n/a - 04/12/2004
    Postion#136 allinanchor:#n/a - 04/13/2004
    Postion#133 allinanchor:#n/a - 04/14/2004
    Postion#108 allinanchor:#n/a - 04/15/2004
    Postion#104 allinanchor:#30 - 04/16/2004
    Postion#92 allinanchor:#32 - 04/17/2004
    Postion#29 allinanchor:#13 - 04/18/2004 [11 datacenters #30, 4 datacenters #27, 2 datacenters #22]
    Postion#28 allinanchor:#13 - 04/19/2004 [ 5 datacenters #27, 2 datacenters #22]
    Postion#29 allinanchor:#15 - 04/20/2004 [16 datacenters #25, 6 datacenters #27]
    Postion#25 allinanchor:#7 - 04/21/2004 [All datacenters]
    Postion#18 allinanchor: #7 - 04/22/2004 [10 datacenters #19]
    _____________________________________________________
    note: these pages are found using ( site:www.compar.com +sleeping Bags )
    number of Bob's PR6 and PR5 links found:
    19 - 4/13/2004
    24 - 4/14/2004
    40 - 4/15/2004 (most datacenters report 40 but some as low as 31)
    37 - 4/16/2004 (7 datacenters report 36, 7 report 42, the rest - 37)
    37 - 4/17/2004 (8 datacenters report 36, the rest - 37)
    38 - 4/18/2004 (10 datacenters report 37, 16 report 32, the rest - 37)
    48 - 4/19/2004 (7 datacenters report 47, the rest - 48)
    50 - 4/20/2004 (9 datacenters report 49, the rest - 50)
    50 - 4/21/2004 (7 datacenters report 49, the rest - 50)
    51 - 4/22/2004 (12 datacenters report 48, 5 datacenters report 50, the rest - 51)
    __________________
    note: this page is found using ( site:www.komar.org +sleeping Bags )
    Alek's PR 7 Link:
    Not reported by Google 4/17/2004
    Reported by Google 4/18/2004 (all datacenters)
    Reported by Google 4/19/2004 (all datacenters)
    Reported by Google 4/20/2004 (all datacenters)
    Reported by Google 4/21/2004 (all datacenters)
    Reported by Google 4/22/2004 (all datacenters)
    __________________
    note: this page is found using ( site:www.ski-france-ok.com +sleeping Bags )
    Foxy's PR5 and two PR4s
    0 - 4/20/2004
    1 - 4/21/2004
    1 - 4/22/2004
    __________________
    # of Links from my posts to this thead
    69 4/17/2004 [Edited to remove 20 posts in this thread that did not have link]
    75 - 4/18/2004
    90 - 4/19/2004
    93 - 4/20/2004
    97 - 4/21/2004
    104 - 4/22/2004
    __________________
    Caryl's Links [links posted 04/07/2004]
    2 PR6s & 5 PR5's (no way of telling which are accounted for)
    __________________
     
    mcdar, Apr 22, 2004 IP
  3. compar

    compar Peon

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    #203
    I don't have a problem with those results. The fact of the matter is that "sleeping bag" singular, is not in any URL, or anchortext. So Google is reporting that correctly.

    However when it comes to determining which sites are relevant for a search for "sleeping bag" there is nothing to stop Google from determining that a site with many reference to "bags" must also be relevant for "bag".

    The point, I think, is that the algorithm and ranking tools that Google uses for SERP placement are not necessarily the same or limited to the tools they give us for research purposes.
     
    compar, Apr 22, 2004 IP
  4. mcdar

    mcdar Peon

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    #204
    Bob,

    I agree! Yesterday someone reported seeing that the results in one datacenter for a search for link:www.domain.com was returning "old" data.

    Indeed, when I did that search for my site, it did return the backlink count prior to the last update (April 7). But, if you did a regular search on the same datacenter, It returned the "new page" in it's current position!

    It is important to note the the "new page" did not go live until April 7th, so if ALL of the info was old, the site would not have come up at all.

    This again, points to evidence that Google is using data, other than what we can view, to perform it's algo on and determine results.

    Well, speak of the devil...
    You can see this for yourselves, right now on datacenter 216.239.53.99 !!!

    ... A search for link:www.mcdar.com is showing only 124 Backlinks (at this moment) that is OLD yet, the new page is coming up in the regular search for sleeping bags, at today's position #18.
     
    mcdar, Apr 22, 2004 IP
  5. compar

    compar Peon

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    #205
    I think this is a very important concept and worth a little more pontification on my part.

    Google's raison d'etre, or mission in life, is to return the most relevant pages for any search. The problem we all have is that we have no idea how they calculate relevancy. They do not provide any tool called "allinrelevancy:". The only evidence we have is the SERP itself.

    So why do we expect that the things we can measure, or even things they report, to have a 1 on 1 relationship to the SERP ranking? First I'm sure that Google uses many many factors. When we do an allinanchor or an allinurl or whatever we are only seeing a fraction of what Google may be using. Take stemming which we discussed earlier in this thread. There is no tool provided by Google to measure stemming, but clearly they are using it.

    Now lets discuss the most misunderstood measurement that Google gives us -- PR. We have proved above that Google is using links to evaluate and position a site in the SERPs long before they report the PR figure to us. And yet there are people who impatiently wait for the PR update, because they are sure that then, and only then, are all those links taken into account.

    Then there are people who are convinced that SERP placement is directly related to PR. It isn't, and it can't be, and here are the reasons why. PR is a mathematical number calculated from the shared PR of all interlinked sites. It is indicative of the number of links a site has, but it has nothing necessarily to do with the relevancy of the site.

    Remember the second paragraph in this epistle -- Google is indexing pages in their SERPs based on relevancy. PR doesn't measure relevancy. Therefore PR cannot be a prime driver of SERP placement.
     
    compar, Apr 22, 2004 IP
  6. mcdar

    mcdar Peon

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    #206
    The whole bank of datacenters (in - 216.239.53.xxx) are showing OLD backlink info right now.

    I wonder if they are getting ready for this weekends PR/Backlink update!

    (April 25 will be 18 days since the last update and put it dead on Googles recent PR/Backlink update schedule)
     
    mcdar, Apr 22, 2004 IP
  7. mcdar

    mcdar Peon

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    #207
    Bob,

    You may have missed my point! A datacenter is only reporting X amount of Backlinks, in this case indicating OLD Cached info., yet ranking a page that was NOT in the index at that point in time.

    Google must store link info separately and searches within a datacenter are not all accessing the same data. Thus a regular search is using one dataset and a search for link: is accessing another dataset.
     
    mcdar, Apr 22, 2004 IP
  8. compar

    compar Peon

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    #208
    No I don't think I missed the point. I think that is exactly what I was saying. Google uses a lot of stuff that we don't know about or have access to.

    It's like two parallel universes. All we can do is guess what is in the Google universe and there certainly isn't any one tools or measurement that is going to tell us how they position a page in the their SERPs.
     
    compar, Apr 22, 2004 IP
  9. Foxy

    Foxy Chief Natural Foodie

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    #209
    Absolutely Compar

    This parallel universe is showing up here more and more - just yesterday my mind went, after posting this
    , that what google is doing is keeping two systems running with one overlaying the other and that is why sometimes we see the "old" results as an update is occurring in the new overlay as McDar reported.

    On the other issue of PR and effect we know it doesn't have any effect from the positions and timing shown in this experiment - but I have noticed that the downward movement stopped at around 29 for a few days and then started moving again after new links were put in [by me] last Monday - now that suggests that a program of "building" links on a daily basis would have a more positive effect than a "dump" or perhaps an initial dump and then trickling on [as has been done here] is the best way to push the page to the top!

    What does ya think? :)
     
    Foxy, Apr 22, 2004 IP
  10. compar

    compar Peon

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    #210
    Well it is very hard to tell for sure. But I would agree that adding links should be an ongoing and perpetual task. Because your competitor is probably adding links daily and if you don't you stand to be overtaken.

    Even the initial "dump" as you call it wasn't picked up all in one day. It took several days for them all to be found, and infact I have added 3 or 4 more pages to my InfoPool since the beginning so even links from my site can be said to be trickling in. The new pages haven't got any reported PR yet but that apparently hasn't prevented them from being found and making a contribution.

    And then there is the daily add of the links in Caryl's signature from this forum. So there has been a constant stream of new links added daily from the very beginning.

    The interesting thing of course would be to stop adding any more links and see when and where this page plateaus out.
     
    compar, Apr 22, 2004 IP
  11. digitalpoint

    digitalpoint Overlord of no one Staff

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    #211
    I think everyone is over complicating everything... :)

    As soon as people start doing things with the intention of "tricking" Google into better rankings (whether it be artificial linking, or the most perfectly crafted [as far as SEO goes] on-page factors), Google can pick up on it.

    In my opinion the best long term SEO is to simply use common sense, but not overdo it. Anything you do that is "too perfect" will eventually be picked up on. For me, SEO means thinking about what I put in my <TITLE> tags, maybe <H1> tags (depending on the page), and then I'm done with it. The rest of the page is written for the user, and I forget about what the search engine "wants".

    I originally did it that way because I was lazy. But lately I'm starting to think that "lazy" SEO is better in the long term because I really wasn't affected by Florida, Austin, Brandy, etc.

    I'm not talking just about digitalpoint.com either... other sites with little content have been the same for me. An example is ccapplication.com which ranks #3 for credit card application(s), and #4 for apply for credit card(s). Which I would say are at least mildly competitive in the SEO world. Same thing applies though. I really didn't spend much time on SEO... it was my first attempt at anything to do with SEO and from a "perfect SEO" perspective it's terrible.

    Maybe there is long term perfection in imperfection... who knows...

    - Shawn
     
    digitalpoint, Apr 22, 2004 IP
  12. compar

    compar Peon

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    #212
    I agree basically with what you said in your full message, but I would be interested in where you see our experiment as being over complicated. We had a bit of that when Alex was obsessing over the exact time of being crawled etc, but short of that we changed the title on the page and then got on with link building.

    I think this experiment has been the model of simplification. Where people have been looking for siver bullets, and one to one cause and effect realtionships, we have tried to explain that there are none. We have defused much of the urban myth about PR. If this experiment is anything, I think it is KISS. Keep It Simple Stupid.
     
    compar, Apr 22, 2004 IP
  13. mcdar

    mcdar Peon

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    #213
    Shawn,

    Could you be more specific regarding the statement above? Was your comment regarding this whole experiment or a specific topic being discussed?

    Thank you,
    Caryl
     
    mcdar, Apr 22, 2004 IP
  14. digitalpoint

    digitalpoint Overlord of no one Staff

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    #214
    Just generalized... not really specific towards the experiment.

    - Shawn
     
    digitalpoint, Apr 22, 2004 IP
  15. hulkster

    hulkster Peon

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    #215
    Ummmmm ... the whois data for ccapplication.com looks ever so slightly familier ....

    BTW, in another thread you mentioned a lotta Email spam going to your register contact information - looks like you have a new Email address - nobody@localhost.com - how much spam Email have you been getting to that?

    alek

    P.S. If you classify those as terms as "mildly competitive" (I looked 'em up on Overture's and Adwords), then my stuff doesn't even qualify as doggie scraps.

    PPS. I think your last sentance is pretty darn good advice ...
     
    hulkster, Apr 22, 2004 IP
  16. Foxy

    Foxy Chief Natural Foodie

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    #216
    Uh huh

    Sometime back in the last century [thanks compar] I started out by just plonking pages down and building site content to where I got to 2500 pages [doesn't have that now] - I grabbed from places - I created - I went like the clappers without once thinking about SEO because I realised that my clients [all of one type] needed an all in one guide. This worked so well that I ended up with the knowledge that it is quantity is one way that will drive a site to the top.

    However when I needed to be more specific to different people, that became more difficult and like the new millenium I had to find new ways and I turned to SEO, just like you Shawn in August/September of last year when you said on another forum that you were new to SEO [can't find the quote], and I found some interesting and contradictory results when compared to what other SEOs were saying.

    So in some ways this is an extension of that drive and, although we waver around a little the essential truth is still there and what makes this Forum [obviously led by the boss] different in that people are willing to experiment with ideas.

    So I agree with Compar, Mcdar, Alek that in fact I think this definitely kiss

    [​IMG]

    BTW I have been running alongside this experiment another experiment [its called a double blind trial] using Weber BBQs - I have not detailed the experiment so far as I have been mirroring this experiment without outside links [only my own] and so far I am at 58 but I am No1 +2 for allintext and allinanchor but not showing on allinurl yet [which is a bit strange] but I seem to have stalled at the moment - so when we finish this one we will, perhaps see where the other is and make adjustments :D
     
    Foxy, Apr 22, 2004 IP
  17. Foxy

    Foxy Chief Natural Foodie

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    #217
    Err.... read just got to 17+18 on Shawns KWT but it looks like it is just on

    216.239.39.99
    216.239.39.102
    216.239.39.103
    216.239.39.104
    216.239.39.105
    216.239.39.147

    and this forum that raced to 6 has disappeared on this same block but is still there on the others :)
     
    Foxy, Apr 23, 2004 IP
  18. digitalpoint

    digitalpoint Overlord of no one Staff

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    #218
    Actually, I'm showing the forum ranks for weber bbqs on all data centers at #8, except for 216.239.39.99 which it's #4 and #5 (different pages than the other data centers).

    - Shawn
     
    digitalpoint, Apr 23, 2004 IP
  19. Foxy

    Foxy Chief Natural Foodie

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    #219
    Sorry didn't look closely at each listing on 216.239.39.99

    Your right
     
    Foxy, Apr 23, 2004 IP
  20. mcdar

    mcdar Peon

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    #220
    I have tried to update my hosts file but it does not seem to help. Can anybody check and see if the experimant page (link below) got a PR rating?
     
    mcdar, Apr 23, 2004 IP
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