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Need Clear Definition of Standard Match

Discussion in 'Yahoo Search Marketing' started by Masterful, Aug 5, 2007.

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  1. #1
    Hi,

    I'm new to YSM. Can anyone provide a better definition of Standard match than which is provided by YSM? Apparently, the "Standard match type displays your ads for exact matches to your keywords, as well as for singular/plural variations and common misspellings." The thing is, whenever I include different and new Standard match keywords, I get a message saying that my keywords cannot be included because they are duplicates. The keywords which I submit do have differences and are not singular/plural variations or common misspellings, so why would they be duplicates?

    Here's an example:

    Because I already have "free new car quote", the keyword "free quote for new car" is seen as a duplicate.

    I'm therefore assuming from this example - and please correct me if I'm wrong - that Standard match doesn't take note of small words like "for" and "and", nor does it take note of the order of the words. Is that correct?

    A response will be appreciated.
     
    Masterful, Aug 5, 2007 IP