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Old news, but still interesting to think about (mobile)

Discussion in 'General Chat' started by aoreiano, Apr 20, 2013.

0
  1. #1
    Most interesting part (to me, anyhow):

    The average e-tailer has done next to nothing to optimize for mobile. A significant number of the companies in the Internet Retailer 500 don’t even have mobile-optimized websites, let alone mobile-optimized shopping experiences. Why is this an issue? Simple: more than 20 percent of all e-commerce shopping sessions are already happening on mobile devices – and that number is growing by 2-3x each year. Over the next 18–36 months, mobile will comprise more than 50 percent of all e-commerce shopping sessions, becoming the primary way people shop online. If that’s not enough to panic e-tailers, consider this: the percentage of shopping sessions that actually convert to a purchase falls by more than 75 percent on mobile without a mobile optimized shopping and purchasing experience. That represents an impending crisis for most e-tailers – a massive consumer behavior shift that will cause many e-tailers to miss earnings – and most aren’t even aware that it is coming.

    Not sure of his sources, but Forbes is generally reasonably reliable.
     
    aoreiano, Apr 20, 2013 IP