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Please help improving CTR of a gaming news site

Discussion in 'Placement / Reviews / Examples' started by fablex, May 11, 2006.

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  1. #1
    Hello,
    I run a Dutch Xbox 360 website, and lately, my CTR has dropped to near 0. March was a good month, earned 80$, April was good for 75$, but this month I earn almost nothing. It is not because the PPC is less, but the CTR just dropped. I have around 5000 pageviews a day, and a CTR of 0,3 - 0,10.

    Can someone help me improving the placement of the ads? The website is http://www.360nieuws.nl. Any help would be greatly appreciated. Thanks!
     
    fablex, May 11, 2006 IP
  2. MrSupplier

    MrSupplier Peon

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    #2
    I think the problem is the ads relevance. There're "buy x360" ads, but your visitors probably have xbox already
     
    MrSupplier, May 11, 2006 IP
  3. dadasays

    dadasays Peon

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    #3
    Gaming sites have some of the lowest CTRs around from what I've heard.

    Geeks don't click links, not ever. Many gamers are geeks, therefore many gamers won't be clicking links, no matter how well blended and relevant they are.

    Your best bet is to try to focus on a specific gaming market that has advertisers targeting that market. You might not have a lot of advertisers for your product, so you're ending up with generic gaming ads.

    Good luck, let us know what works!
     
    dadasays, May 11, 2006 IP
    MrSupplier likes this.
  4. fablex

    fablex Peon

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    #4
    hm, well, i know it isnt the best market, but a ctr of 0,5 - 1 % must be reachable i thought...
     
    fablex, May 11, 2006 IP
  5. MrSupplier

    MrSupplier Peon

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    #5
    Agree with dadasays. 2 more cents) :
    Why dont you try something different, like chitika or cj? Just think what can be interesting for your visitors (for example gadgets etc) and find relevant sponsors/affiliate programms
     
    MrSupplier, May 11, 2006 IP
  6. AdsenseAddict

    AdsenseAddict Peon

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    #6
    Your ad should be on top and the links must be the same as your site.
     
    AdsenseAddict, May 11, 2006 IP
  7. fablex

    fablex Peon

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    #7
    dont know chitika and cj, are they also delivering non-english ads? Dutch ones?

    I'll underline the links in the articles, so it looks more like the ad one. Color is already the same, but maybe it will drive a few more clicks. With the ad on top, what do you think will be best, a 468x60 below the title, above it, or some other ad format?
     
    fablex, May 12, 2006 IP
  8. Freddy81

    Freddy81 Well-Known Member

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    #8
    Try putting 300x250 block instead of your banner on the top ("Klik en registreer direct").
     
    Freddy81, May 12, 2006 IP
  9. fablex

    fablex Peon

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    #9
    cant do that, thats a news headline normally, but we want the forum te be somewhat more occupied, so that's there to draw attention to it.
     
    fablex, May 12, 2006 IP