Private Label Rights and the Duplicate Content Penalty

Many people are reluctant to purchase and use private label content because they fear their site will receive the dreaded “duplicate content penalty” from Google and other search engines that will dry up their traffic. Fear of duplicate content penalties is frequent. It is also generally misplaced. There is no reason for the users of private label rights content to fear penalization via the duplicate content penalty.

In order to understand why the penalty is largely a myth, we need to examine exactly what a duplicate content penalty really does. It does not merely give “black marks” to sites that contain information similar to that offered by other sites—its real purpose is far more specific. The duplicate content penalty affixes to those sites that use the same content over and over again across the same site and to those that truly duplicate the pages of other sites in whole.

I wrote a whole article about this topic on my blog if you care to go and read more.