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Private Labels for Increasing Retention Rate

Discussion in 'General Business' started by Kaabi, Dec 9, 2011.

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  1. #1
    Hey all! This is probably nothing anybody here has had to deal with, but does anyone have an estimate of how much customer retention rates increase after adding a private label? I'm doing a report on Zappos for a college class and I need to estimate how much their repeat customers would go up after adding a private label. I can't find any data online for any company's experience doing this, and I was hoping someone here might know. For clarification, Zappos currently has 75% of its sales coming from repeat customers, and 25% from new customers. I estimated that by adding a private label they could increase that number to 80%, but it's a pure estimate. Hopefully someone here can help! Any kind of resource would be of value.
     
    Kaabi, Dec 9, 2011 IP