Product Listing Layout- Which is Best?

You're referring to grid vs. rows, right?

 

I think both formats will work depending on what you need it for.

If you are selling a generic product type (cameras, dishwashers) from different manufacturers then i would put it in a downward comparison list (ebay style). - example 2.

If you want to 'feature', have unique product ranges or want a particular product to sell (due to margins, overstock, special savings etc) then using example 1 should be better as you can control which product is displayed etc..

Having both would obviously be the best option.

 

You fucker...

Haha.

 

Thanks.

I may offer that in the future but for now...I just need to get this D-O-N-E!

Maybe I'll just hire Oliver to do it. Anyone have his home phone number?

 

Yeah, try (+44)123

You might have to wait a while, but it will tell you the time while you do...

Expect que's of 60 mins plus

 

At the time it was the only thing we changed at all. The site is designed in-house. We changed the script on the pages that display the categories, and literally, instant increase in conversion.

I didn't formally test the loading speed either way, but I don't think it could have been a big difference, as nothing changed in the way the database is queried or the content itself, just the layout format.

Without even looking at the stats, it was a very noticible difference.

 

Interesting jestep!

I love when stuff like that happens. It's amazing what a little change like that can do.

This thread has been very helpful to me today- thanks to everyone.

I'm just about done with the product listing and product detail layouts.

 

What I find is very interesting is that often the same change between different sites products a completely opposite result. It just goes to show that there is never a magic formula, and that trial and error is the only way to make any single site better.

 

The row display would be better in my oppinion and a toggle feature is definately nice to implement.

A back and next button under the product picture display Switching the pictures on the same page.

As a customer i would like this better then to be brought to a new page.

 

I wasn't sure but I thought it worth mentioning anyway.

Sites that insist on making it difficult to alter the Basket lose more sales than they generate, imo. I know from personal experience that I'm much more likely to ditch the final step to purchase if I find it awkward to ammend the basket. Although they are not as prevelant as they once were, these sites do still exist.

 

needs more naked man

 

No, he doesnt have a home phone, relies on the carrier pigeons I send with small pieces of code in them

Dont forget to monitor the changes + let us know..

 

Have both and serve half of the customers per row and the other half the gird. Then monitor conversions for each and go with the best. It's like AdWords ads. Write two and pick the best based on real data.

I personally prefer the rows (and have that on our shops). It allows for easy skimming down the price column etc. An effective search is more important by the way for getting punters to find what they want.