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Question

Discussion in 'Placement / Reviews / Examples' started by ltr20, Jul 9, 2006.

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  1. #1
    Hello,

    I have a link unit on top of the page, does it make the ads below it less 'valuable'.
     
    ltr20, Jul 9, 2006 IP
  2. UnderEstimated

    UnderEstimated Well-Known Member

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    #2
    aaaa say wht

    any screen shots or urls?
     
    UnderEstimated, Jul 9, 2006 IP
  3. hans

    hans Well-Known Member

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    #3
    NO
    place the link units and ad units where they are most efficient
    and use for ad units all popular/successful formats
     
    hans, Jul 9, 2006 IP
  4. RuDeDoGg

    RuDeDoGg Well-Known Member

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    #4
    I think the ads displayed by the link units are "seperate" from your content ads, so it shouldn't affect the CPC on the ads below :)
     
    RuDeDoGg, Jul 9, 2006 IP
  5. ainmohd

    ainmohd Peon

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    #5
    If you have enough good contents, good ads would be served.
     
    ainmohd, Jul 9, 2006 IP
  6. Rasputin

    Rasputin Peon

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    #6
    I believe RuDeDoGg is correct, that the ads in a link unit will not affect the price /value of the ads below, since they would not be part of the 'show most valuable ads first' formula.

    In any case it is still worth experimenting - it is sometimes suggested here that sites do better with just one ad block per page and nothing else, because these will be the highest priced ads for your site/page and there is a higher chance they are clicked on if there are no other ads to click on instead. That is to say, if the ads in the link unit are lower priced than the ads in the adblock, a click on one of them might 'cost you' a click on the expensive ads in the adblock.

    This is what I now do, after testing each ad type with channels, and finding that the cleverly placed and integrated link unit at the top was actually poorly performing.

    Other advantage - your site looks less like an 'AdSense site' and people perhaps return more often.
     
    Rasputin, Jul 9, 2006 IP