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Quick Explaination of Dark Social

Discussion in 'Social Networks' started by Justin Durso, Apr 5, 2017.

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  1. #1
    What is dark social?
    Gartner defines dark social as “the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes (for example, analytics, business relationships and direct monetizing).” When gauging the success of a campaign, investigating dark social data offers supplementary value by providing a complete view of the campaign.

    Any more thoughts on this?
     
    Last edited: Apr 5, 2017
    Justin Durso, Apr 5, 2017 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    Sounds like you have to write an essay...
     
    sarahk, Apr 5, 2017 IP
    danasurvey likes this.
  3. danasurvey

    danasurvey Well-Known Member

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    #3
    Love your response. :)
     
    danasurvey, Apr 5, 2017 IP