Should we Include Pricing on Website - (Even Though Everything is Customized)

Hey Guys, I am not here to promote any of my services, actually I am here to more do a bit of research as we are looking to make some changes to our website and want to get our customers feedback.

We are an Internet Marketing Company and we currently offer things such as SEO, Social Media, etc. We currently don't have our prices listed on our website for the simple fact that we build customize marketing campaigns based on our clients individual budgets, we don't do "Premade Packages". However, we are debating rather or not we should put up "Recommend Budget Spends" or things like this on our website, as we feel that some customers want to at least get an "idea" of what they may be looking to spend, what is recommended, etc.

What are your thoughts? Should we put recommend budgets for different scenarios? Should we just not have ANY pricing on there? or should we try to put like "Buckets of Hours" for a set price so customers can see some sort of pricing points online?

You can take a look at our site here (www.lindseyinteractive.com) and browse and see how we don't mention anything of our service pricing currently.

 

It's tricky really because there is good argument for either option. On the one hand having prices helps your company to appear more transparent and trustworthy. It also gives the potential client the ability to get an idea of cost beforehand.

The latter point can be a negative though. They may see the price and immediately click away from your website deeming it to not be worth the money. This is an issue with understanding value. SEO clients for example typically have no idea what SEO is so without actually talking to a professional and getting insight then they really can't decide whether it is good value or not. You also have the issue of setting a recommended amount or fixed price on your website and then realising that the complexity of your clients needs requires them to spend more money, something they will immediately put them off of you thinking you're trying to pull one over on them.

My opinion? Don't list a price, but use friendly language to explain why you have no prices listed. You could even say something a long the lines of "One shoe doesn't fit all, calling us to chat about your marketing needs will enable us to work out the best value solution that fits you and your business". Turning it in to a positive.

 

It really comes down to two issues:

Is your price/cost a main selling feature of your business? That is, do you mostly close deals based upon price or is your message more about quality, results, etc.? The only reason to list pricing estimates or recommended budget spends from a sales results perspective is if doing so will help you to close more deals.

There is another consideration, however. If you find yourself wasting your time with prospects that could never afford your services and you want to discourage them from contacting you, putting up big budget requirements will do exactly that.

If neither of the above two issues are relevant, then you probably should leave the pricing information out.