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Singular and Plural Adgroups

Discussion in 'Yahoo Search Marketing' started by vido, May 26, 2008.

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  1. #1
    Hi everyone,

    I am about to start advertising on Yahoo and I have a question.

    In my Adwords campaign I usually divide the singular and plural forms of my keywords in different adgroups, since they usually convert at different levels (and I want to be able to change my bids accordingly).

    I know that yahoo automatically displays my ad for the singular AND plural version of a keyword, no matter which kind of match option I choose.

    My question is: if I create separated adgroups for the singular and plural forms of a keyword, will Yahoo divide the clicks and conversion stats between the two or simply report everything under one of the two adgroups (effectively ignoring the difference between singular and plural)?

    Thanks for your insight!
     
    vido, May 26, 2008 IP
  2. muchacho79

    muchacho79 Active Member

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    Yahoo do whatever they can to charge you the most amount of money. IMO they don't think of their customers they only think of how much money they can get out of you.

    My bet is that they'll trigger whichever keyword will cost you more.

    I have loads of misspelt keywords yet, when someone actually searches for it, the correct spelt word is triggered in my account ... ethical? Not at all. Do Yahoo care? Again, not at all.
     
    muchacho79, Jun 3, 2008 IP