[Social Marketing] Facebook vs. Twitter: Weighing the Scales

Most of the people in the business world are opening their minds with the idea of social media marketing, but we could not hide the fact that in the process of considering another marketing strategy, there could be some issues that would come with the said idea. One of the issues that the business people will be encountering is the stage of thinking which of these two is better in promoting their business. These are just two of the proofs that social media is really becoming a great tool to the business people to have a greater improvement when it comes to marketing. But, which is really the best to choose? Which of these two would make the business grow?

Let's bring out some of the many of the exciting points about these two, and you be the judge.

Advantages of Facebook to marketing:​

1. Facebook gives you a chance to provide a more detailed description of what you are marketing.
2. Video and Image Upload could really be useful to business. You can increase the impact of what you are promoting by the use of videos and pictures, which can really help a lot for people grow interest to what they see. Also, Facebook now provides its user the 'promote' button which is used to tell the people that your post is important to check out.
3. Facebook has a huge number of visitors everyday. You can be rest assured, given that you work hard enough and gain likers/fans, that your posts will be read and/or visited by one or two people every hour.

Advantages of Twitter to marketing:​

1. It has a simple user interface. Beginners in the world of social networking won't have a hard time navigating to the pages. Thus, the chances of them stumbling upon your social media is high.
2. It is interactive. People will find it easy to communicate directly to you and your services. Also, advertising isn't a pain, because of the retweet functionality and its trending hashtag feature.
3. All relevant information about your business is just a single click away, thanks to the very unique search feature.

Disadvantages of Facebook to marketing:​

1. Full effort to encourage people to be your likers/fans.
2. Difficulty to communicate, especially when you already have numerous likers/fans. Most of your visitors will often comment on your posts and/or wall. This may lead to spamming and/or unread important posts, especially inquiries and suggestions.
3. Because of its overwhelming popularity, more competitions will grow and it will be rather hard to create something unique in Facebook.

Disadvantages of Twitter to marketing:​

1. You might find the character limit of Twitter inadequate for whatever business announcements that you may make.
2. You may only send a Direct Message (DM) to one person at a time. Hence, group message is a hard task and is time-consuming.
3. You will have no idea of how many people have read your tweets. Also, tweets will only last for awhile, then it will be lost in a user's Twitter feed.

In all honesty, everything depends on the target audience that you'd like to have, and it depends on the industry that you belong; how big or small your business is, and how you can manage promoting in a world of social media. Everything has its advantages and disadvantages, and it's up to you to manage and make the most out of it. So what do you think? Which of these do you think would really promote your business? You be the judge!