social networking site best way to advertise

hi dp i do know that social networking sites are doing quite well but with the big cat like myspace, how should i go about advertising. And do you think that the domain name is fine for the site i called it xtramates.com please let me know what you think.

i will say thank you now for any posts that are let

 

I honestly don't see the connection between the name and social networking...unless I am missing the big picture. Is it about making "extra" friends? Or is this a dating site that helps you find casual encounters...? The problem with using words like "mate" is that it can be interpreted as either a friend or a lover.

As far as marketing is concerned, you need to figure out what you can offer that larger sites like myspace and facebook can not. Who is your target demographic? Is it worldwide or related to a specific country? If this is a place for "friends" then using the word "mates" is totally wrong if you’re going to be targeting an audience in the United States.

 

Completely agree with the previous post. Most important question to answer: what is your main objective? Until you answer that, you might be wasting resources. That said, if you develop a large user database you can use online ads such as Adsense, advolcano, Kontera, Adbrite, Tribalfusion, sell ad space directly to advertisers, etc. Good idea, but try to focus your efforts in one determined niche.