Some questions about SMM

Hello DP members
i have few questions about Social Medai Marketing and it's regarding interview and i have answer of them but not proper i think so i want to ask experts here
if you are at my place what answers you will give.
Please Help me.

Que 1: what are the advantages of a B2C company to advertise online? give 5 points.
Que 2: If you want contacts of marketing heads of big FMCG companies how do you appraoch it?
Que 3: how do you appraoch a prospect customer and why?
Que 4: what are the advantages of brand development?

Thanks in Advance

 

Reduced transaction costs, cheaper and faster information delivery, increased exposure and reach, less time consuming, quick redressal of customer complaints/queries are some of the advantages of a B2C company to advertise online.

You can get info about the marketing heads from either the company's website, twitter, facebook or linkedin profile. LinkedIn, in my opinion, is the best place wherein you can get a detailed info about the marketing heads. You can even contact them if you share common groups etc. Then you can either send them an In Mail through Linkedin or follow them on Twitter.

 

The advantages of brand development are - It clarifies your position in the market place amongst all others, helps in building brand loyalty and customer satisfaction, helps in creating a happy work environment, delivers on your brand promise, optimal utilization of your operational resources, makes sure the organization is running on track ie aligning all the activities together.

 

Thanks for Descriptive answers mate..