Starting today minimum bids are no longer fixed at $.10

Hey folks!

Here’s some news for our U.S. Yahoo! Search Marketing advertisers.

Starting today, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Throughout the next week, you may start noticing new minimum bids on some of your keywords. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.

If any of your keywords have bids that are below your minimum amounts, you will receive a message in the Alerts section of your dashboard that will provide information, in addition to an email. These alerts and emails are intended to help you adjust your bid in time so that your keywords stay active. You’ll be given some time to make changes to your bids before they go offline.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as the relevance of your keywords (as measured by the quality of the ads associated with them), and the number of bidders and bid amounts in the particular keyword market.

We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog: http://www.ysmblog.com/blog/2008/04/17/min-bids/


Thanks,
YahooPete

 

so, what are we facing here?

I experienced that a lot of my keywords are inactive and bids has increased.

Is it the first Yahoo slap we are up against here?

I noticed that inactive keywords has the ads with the lowes Quality Index.

Rolf

 

My All campaign stop today. Yahoo want me pay higher bid. huh!