1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Stopped Campaign, Losing Money, But have done many things right?!?! HELP!

Discussion in 'Yahoo Search Marketing' started by shodka8, Jan 29, 2008.

0
  1. #1
    okay guys i got a campaign going for a e book in the health industry, the niche seems good, i made some sales article marketing now im trying ppc. Today my adspend reached about 20 bucks, and thats what i make off one commission.

    content match : off
    avg cpc: 1.18
    avg position : 4 point somethign
    Impressions: 503
    Clicks:16
    Ctr: 3.18%
    Bid: 5.67

    cost:18.95

    My ad has the price of the product in it as well so that i could get people who are willign to pay, the ad gets directed to a blog that i have and then theres an article and then that leads to the landing page

    shoudl i direct link to the landing page?
    Should i change the keywords up, Take out or Add?
    Bid higher or lower?


    Guys help me out Please
     
    shodka8, Jan 29, 2008 IP
  2. wpdaily

    wpdaily Active Member

    Messages:
    136
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    90
    #2
    I think you should directly link to your landing page. They clicked your ad for the product. Taking them to your blog may be distracting them from continuing to learn/buy your health ebook.
     
    wpdaily, Jan 29, 2008 IP
  3. carlos247

    carlos247 Well-Known Member

    Messages:
    291
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    103
    #3
    I would change to your landing page directly...keep the bids the same or lower even as 16 clicks may not be enough to convert. I wish you luck as yahoo for me at the moment sucks!
     
    carlos247, Jan 31, 2008 IP
  4. scorpion68a

    scorpion68a Peon

    Messages:
    29
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Change to the landing page. The less times people have to click on something to get to buy your product, the better. Also, you could consider some testing: play with your bids in order to get on various positions and see which one converts better.
     
    scorpion68a, Feb 1, 2008 IP