Study: Streaming Video Viewers Lose Patience After 2 Seconds

http://connecticut.cbslocal.com/201...-video-viewers-lose-patience-after-2-seconds/

Amherst, Mass. (CBS CONNECTICUT) â€“ Streaming online viewers have no tolerance for videos that take longer than just a few seconds to load onto their screens.

Video-streaming services â€“ such as YouTube or NetFlix â€“ win and lose millions of viewers and customers in just a matter of seconds. And according to a new study from the University of Massachusetts, about half of the people who use a high-speed, fiber-optic connection believe that five seconds is too long to wait, National Public Radio reports.

YouTube alone averages 4 billion hours of streaming video each month, and that is only a fraction of the overall online-streaming community. And for a business that serves an average base of 800 million people a month, every single second counts, and the more people who click away, the larger the problem quickly becomes.

Many users wonâ€™t wait even a couple of seconds before navigating away to another web source.

â€œWhat we found was that people are pretty patient for up to two seconds,â€ Ramesh Sitaraman, science professor at the University of Massachusetts, told NPR News. â€œIf you start out with, say, 100 users â€” if the video hasnâ€™t started in five seconds, about one-quarter of those viewers are gone, and if the video doesnâ€™t start in 10 seconds, almost half of those viewers are gone.â€
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Study: Streaming Video Viewers Lose Patience After 2 Seconds

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Study: Streaming Video Viewers Lose Patience After 2 Seconds

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