The first thing to do...

So found my niche. Designed my website. Added some products a logo. Informed the Google. Preped the SEO.... ... ...

Now its launch time. as far as marketing/advertising goes, where would you start first.

I am leaning towards a PPE ad on facebook at $15/day just to get an idea of my target audience. what do you recommend??

 

I wold not depend only on paid traffic i would try to create quality content and be active on social media by posting my content on fb groups twitter ,instagram etc and also i would build a list

 

I have launched my first PPE ad to raise awareness but most importantly find out who my target audience is. as for content I have a number of posts and informative pieces of content I plan on publishing through out the week.

 

Always mixed up your marketing to get the best result. That means using paid traffic, social media posting, paid advertising, banners and flyers, etc. Almost often a multi-angled attack works best.

 

there are two of us now marketing we have prepared some tutorials and informative posts for the week.
this is gonna be a lengthy process, but in the end its worth it.

 

I wouldn't put my eggs all into one basket when starting out marketing a new eCommerce site. While SEO is great in the long run, social media is instant.

I would advise you to continue marketing on Facebook both to drive awareness but also to see what audience you should be targeting once you're ready to market heavily.

Do you have any customers yet? Try having them leave reviews about your business! That is a underutilized form of marketing in my opinion. Good luck!

 

I have had one customer so far. and I am working on getting my customers to leave me reviews. This will take time (although I wish it was instant lol).

 

You should incorporate a review funnel into your receipts like a lot of companies do. Or include a business card asking for a review specifically.

Great for your Facebook page as the stars then get shown in Google search as well.

 

I got a list of advice straight the guys over at google (merchant center) looks like I am on the right track. I am going to be focusing most of my marketing in Canada. I have about $600 put aside for marketing/ads as well as marketing/seo specialist.

How should I go about spreading my $600. I currently have $10/day PPE ads to raise awareness (facebook/instagram), should I move on to adwords??