Tip: how to manage your email subscriptions

Hey,

I thought I would post this quick tip.

As a webmaster or marketer you are, or need to be subscribed to a number of sites / newsletters and so on.

One of the problems that I and others have run into is unsubscribes not being honored. These are not usually malicious, just bad programming.

My own way of managing these subscriptions is to create an email alias (aka forward) for each one. For example: to subscribe to abcmarketing.com I create an alias email that is (example only)

For the firstname/lastname boxes I put the website: abcmarketing.com

Now when I get my email I can view/sort based on the email address. There is no mistaking who the email is from when it starts "Hi abcmarketing.com,".

The best part is when you want to unsubscribe you simply delete the email alias and let the list owner worry about cleaning up the bounce. Guaranteed unsubscribe.

// What is an alias?
In the Unix world an email alias/forward simply points an email address at another address or an inbox. For example:



This would forward the email from the left address to the right address. Most hosting accounts come with this feature and should have more than enough to cover the average user.

As always YMMV, don't eat the yellow snow.

Steve