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tool for tracking social media prospects/ leads

Discussion in 'Social Networks' started by KathyAd, Feb 25, 2015.

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  1. #1
    Does anyone know of a tool for tracking social media prospects and conversations? I am talking about tracking activity BEFORE a prospect would go into a CRM system as a lead, or do you just put them into Salesforce right away?

    For example, let's say on Twitter that I start conversations with 20 physicians or retweet their tweets. I am thinking of making a spreadsheet of these 20 physicians and entering the data I know (anything I can get from their profile or geographic location), and noting that I talked with these people on Twitter on February 25.

    Then let's say I reach out to all 20 physicians again one week later (on March 4). I would note that in the spreadsheet, along with any more information I learn about each of them.

    And then let's say after 6 months of interactions I add them to our nurture email list, or introduce them online to one of our salespeople, or something like that — and maybe then officially put them into Salesforce.

    Does anyone have experience with this? Do you know of good software to use or any good articles?

    Thanks very much!
     
    KathyAd, Feb 25, 2015 IP