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Use of slogans/phrases

Discussion in 'General Business' started by Triexa, Jan 27, 2006.

  1. #1
    Okay so I have spent some time brainstorming a number of slogans to use for my new company. I have to say, I like quite a few of them...

    What do you guys think of this approach?

    Not aim to have people know "Just do it" like there's no tomorrow... instead just have a catchy/useful phrase to help describe a certain aspect.

    So, I would use multiple slogans. Maybe "rotate" a number of them for my main section.. have some business cards with one, some with others.

    Various slogans would be used in subsections... for the web design area of the websites/press releases/whatever, I would use one that more accurately tied in with web design...

    Ya, so, what do you think of that idea? Not keeping the slogan so much in stone like the name itself? VARIETY! :)
     
    Triexa, Jan 27, 2006 IP
  2. mjewel

    mjewel Prominent Member

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    #2
    You would be doing great if you could get people to remember one slogan - companies spend millions of dollars trying to accomplish it, and the failure rate it pretty high. If you are looking for a slogan, stick with one. If you are talking about an ad campaign, you can certain vary them.
     
    mjewel, Jan 27, 2006 IP
  3. wcwarren

    wcwarren Guest

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    #3
    Go for it!

    A slogan gives people something they can remember when their product is just "another in a range".

    I would find the best you have and stick to it to keep everything as simple as possible.
     
    wcwarren, Jan 27, 2006 IP
  4. itsme

    itsme Well-Known Member

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    #4
    You really should stick with only one slogan, and idealy it will summarize your company's/website's ideology/mission.

    You may want to test user response to the various slogans before you choose one however. If you use google analytics or a similar service, you might want to track user actions and conversions according to the slogan rotation and see if it makes a difference.

    If you find that people consistantly take more/better actions with a certain slogan, keep that one.

    Just an idea...
     
    itsme, Jan 28, 2006 IP
  5. Triexa

    Triexa Active Member

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    #5
    Okay, so how is this one:

    We develop. We design. We help you succeed.

    ???
     
    Triexa, Jan 28, 2006 IP