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Very Low CPM

Discussion in 'Reporting & Stats' started by petrosz, May 10, 2005.

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  1. #1
    This is my first post on dp forum so 'hello' to everyone :)

    Here is my problem - for last couple of days CPM on my web site has decreased by half - it's round $2 now (used to be $4.5-$5). Havn't changed anything on my web site.

    Is anybody else experiencing the same?

    cheers
    pete
     
    petrosz, May 10, 2005 IP
  2. a389951l

    a389951l Must Create More Content

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    #2
    Mine has been slightly up the past few days. However my CPM does fluctuates alot between a range but the average is pretty consistent. Could be temporary... Give a few more days to see what happens.
     
    a389951l, May 10, 2005 IP
  3. palespyder

    palespyder Psycho Ninja

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    #3
    Has your CTR decreased dramatically?
     
    palespyder, May 10, 2005 IP
  4. alang

    alang Notable Member

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    #4
    Increase your CTR. CPM is really depend on CTR, the higher the CTR, the higher your CPM

    BTW, I'm not sure whether google allow you to mention your CPM.
     
    alang, May 10, 2005 IP
  5. dkalweit

    dkalweit Well-Known Member

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    #5
    I've actually noticed a ~40% drop in "page impressions" reported in Google Adsense's control panel, and therefore an increased CTR and CPM. The $$$ is the same, and my sites are performing just like always(I have seperate webstats that prove no drop-off like this). I think Google changed something...


    --
    Derek
     
    dkalweit, May 10, 2005 IP
  6. Arnie

    Arnie Well-Known Member

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    #6
    About the same here. At this time Google is shopping and implementing new features and programs every day and perhaps neglecting adsense (publishers) a bit. But at the end it will turn out good as usual.
     
    Arnie, May 10, 2005 IP
  7. Liminal

    Liminal Peon

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    #7
    my theory is they changed the way the impressions are counted. the same ad units and ad links are counted as fewer impressions, hence the CPM and CTR are both up and earnings are unchanged.
     
    Liminal, May 10, 2005 IP
  8. petrosz

    petrosz Guest

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    #8
    no, it's remaining the same (so are impresions ). CPM is the only thing that has changed
     
    petrosz, May 10, 2005 IP
  9. palespyder

    palespyder Psycho Ninja

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    #9
    Thats very odd, I have never seen CPM change unless my CTR goes to pot. Strange....
     
    palespyder, May 10, 2005 IP
  10. dkalweit

    dkalweit Well-Known Member

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    #10
    CPM will change as adwords advertisors change their campaigns. More advertisors usually means the cost-per-click is bid up, and you get better CPM(more $$$ per click, same CTR, is more CPM; basic math). Consequently, if an advertisor leaves Adwords, or simply runs out of money/lowers their budget, etc., the CPC bid goes down, and therefore Adsense EPC(and therefore CPM) goes down.

    Oh, and back in February or so, it looks like Google started to take a larger %-- all the people I talked to with Adsense on their sites experienced a pretty significant EPC drop-- and it's been down ever since...


    --
    Derek
     
    dkalweit, May 10, 2005 IP
  11. mcfox

    mcfox Wind Maker

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    #11
    Just a friendly reminder that cpm and ctr are still considered "confidential" under the Google Adsense TOS.
     
    mcfox, May 10, 2005 IP
  12. dkalweit

    dkalweit Well-Known Member

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    #12
    Yes, the CPM and CTR numbers are confidential(don't post these). Discussion of CPM and CTR is abstract and not even Google-specific, and hence is not covered under the Google Adsense TOS as I read it.


    --
    Derek
     
    dkalweit, May 10, 2005 IP
  13. zamolxes

    zamolxes Peon

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    #13
    Strange things are happening with adsense lately. One thing is sure, there are too many threads on this and other forums on similar topics for everything to be "normal".
     
    zamolxes, May 10, 2005 IP
  14. tlainevool

    tlainevool Guest

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    #14
    My CPM has actually been up the last few days. But mine varies wildy, one day could be 10x the previous day.
     
    tlainevool, May 10, 2005 IP
  15. bluegill_catcher

    bluegill_catcher Active Member

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    #15
    My cpm has also dropped a lot recently, with my impressions up slightly and my ctr also up. One instance, my credit card site has dropped from an average of $1.45 per click to now 35 cents per click, and most of my others sites earn from 3 cents to 8 per click.
     
    bluegill_catcher, May 10, 2005 IP
  16. paymentapprovaltooslow

    paymentapprovaltooslow Banned

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    #16
    My CPM is flat. I saw I had a lot of clicks on tuesday, but fewer clicks for any of the previous days so tuesday is a new record.
     
    paymentapprovaltooslow, May 11, 2005 IP
  17. paymentapprovaltooslow

    paymentapprovaltooslow Banned

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    #17
    I get arond 40 cents per click for my sites.
     
    paymentapprovaltooslow, May 11, 2005 IP