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What are the key success factors of dating sites?

Discussion in 'General Business' started by tradester, Feb 2, 2010.

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  1. #1
    What are key success factors of dating sites like Match.com , eharmony?
    IMHO, while the technical/ user friendliness of the site is important I would think the marketing/ promotion would make the difference. And that means that big sites like Match.com (which has 15 million members) would have to spend $$ millions. :D
     
    tradester, Feb 2, 2010 IP
  2. music legend

    music legend Well-Known Member

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    #2
    yes its all about how much money you have to promote your site.
     
    music legend, Feb 2, 2010 IP
  3. Pixelrage

    Pixelrage Peon

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    #3
    For dating sites - by far, the number of users....whoever has the most users is the most demanded. Nobody wants a dating site that only has 10 people on it.
     
    Pixelrage, Feb 2, 2010 IP
  4. Activeweb

    Activeweb Active Member

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    #4
    Agreed, it starts with the amount of users registered to a site. Actually, it's the size of the Active member base that matters most.

    So... marketing dollars to get that member base, followed by great features and user friendliness/layout to retain those users.
     
    Activeweb, Feb 2, 2010 IP
  5. moronic_kaos

    moronic_kaos Well-Known Member

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    #5
    not to mention, all of the above sites have commercials on TV ;)
     
    moronic_kaos, Feb 2, 2010 IP
  6. LetsMakeMoney55

    LetsMakeMoney55 Greenhorn

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    #6
    Personally I HATE when I have to pay for ANYTHING
     
    LetsMakeMoney55, Feb 2, 2010 IP
  7. ManMadeMarketing

    ManMadeMarketing Peon

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    #7
    Its all about the users...paid or not. I used to work in that business. All they care about is sign-ups.
     
    ManMadeMarketing, Feb 2, 2010 IP
  8. ahuddy

    ahuddy Peon

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    #8
    Large user base, frequent new sign ups, able to upload good quality photos, easily contact other members.
     
    ahuddy, Feb 3, 2010 IP
  9. yoes_san

    yoes_san Peon

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    #9
    Number of members, ability to find a match and ability to contact other people easily.
     
    yoes_san, Feb 3, 2010 IP
  10. Cbrooker

    Cbrooker Active Member

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    #10
    Good luck in this niche. Ran a dating site for over 3 years. Dumped major $$$$ into the development, interface, promotion, marketing etc, and when I finally closed the doors on it, it had about 5,000 members.

    The niche is extremely competitive and when places like eHarmony, Match.com, PlentyOfFish ramp up their marketing campaigns, it buries the little guys that are trying to scrape a living.
     
    Cbrooker, Feb 3, 2010 IP
  11. Pixelrage

    Pixelrage Peon

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    #11
    Sorry to hear that - this is why I'm afraid to attempt to get into that market. However I think the best strategy is to go hyper-local instead of broad.
     
    Pixelrage, Feb 3, 2010 IP
  12. Activeweb

    Activeweb Active Member

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    #12
    I think going even a step further - local niche - is where the small guy has a chance. For example: New York Single Parents Dating. This is just an example, obviously the local niche needs to be researched to determine if the market is large enough to make a profit.
     
    Activeweb, Feb 3, 2010 IP
  13. Pixelrage

    Pixelrage Peon

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    #13
    I'd take it even a step further...Jamaica Queens NY single parents... etc
     
    Pixelrage, Feb 3, 2010 IP