1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

What is a normal CTR to have?

Discussion in 'Placement / Reviews / Examples' started by ChildeRoland, Jul 11, 2006.

0
  1. #1
    I have a website where my CTR is currently around 3.5% - 5%. There are definately things I can do to improve that which i've been trying to do over the last few days, but is this CTR pretty good, above or below average? I'm not sure what I should expect myself.

    Background - the website offers information about team apparel (ie baseball, softball, lacrosse, football uniforms etc). They can request a quote from us, and we'll provide them a quote from one of our distributors, but our main goal is to push the adsense ads.
     
    ChildeRoland, Jul 11, 2006 IP
  2. Jarodboy

    Jarodboy Prominent Member

    Messages:
    7,233
    Likes Received:
    405
    Best Answers:
    0
    Trophy Points:
    330
    #2
    I'ts not a bad CTR...;)
     
    Jarodboy, Jul 11, 2006 IP
  3. superclick

    superclick Peon

    Messages:
    369
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #3
    I think that 3% to 5% is very good CTR.
     
    superclick, Jul 11, 2006 IP
  4. Tyler Banfield

    Tyler Banfield Well-Known Member

    Messages:
    3,027
    Likes Received:
    173
    Best Answers:
    0
    Trophy Points:
    160
    #4
    There is no normal CTR. There are way too many factors which influence it. However, your current CTR is not bad at all ;)
     
    Tyler Banfield, Jul 11, 2006 IP
  5. usedmac

    usedmac Peon

    Messages:
    532
    Likes Received:
    12
    Best Answers:
    0
    Trophy Points:
    0
    #5
    I would say that is quite a good CTR. I would say above average. But I can only compare it to my stats. Which is about 1/2 yours.

    Congrats!
     
    usedmac, Jul 12, 2006 IP
  6. ahearn

    ahearn Peon

    Messages:
    292
    Likes Received:
    13
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Your CTR is low, assuming your ads are highly relevant to the interests of your visitors, and your visitors are motiviated to click on such ads given that they seek additional information/service/product than provided on your web page -- and that your visitors are not regular return visitors who have become ad-blind.

    I don't advise posting actual CTR numbers as this violates Google's Terms and Conditions, Section 7. Google considers this information as belonging to them and, therefore, confidential.
     
    ahearn, Jul 12, 2006 IP
  7. squarehippies

    squarehippies Peon

    Messages:
    166
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #7
    I never get pass 2% since my ads keep showing at least something about world cup or Beckham... It's getting quite stale among my visitors already :(
     
    squarehippies, Jul 12, 2006 IP
  8. ChildeRoland

    ChildeRoland Peon

    Messages:
    74
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #8
    Yeah, the actual CTR is probably a little higher than what I posted, but gets dragged down by different channels I test to see their effectiveness. I constantly play around with things so in reality, my CTR is probably closer to 6-8% for the actual pages that use my more concrete ad placements. Thanks for the input guys.
     
    ChildeRoland, Jul 17, 2006 IP