What Is The WORST Marketing Advice You Have Ever Heard???

Care to save novice marketers the embarassment of implementing bad advice? List some of the bad advice you've seen floating around and debunk it so that beginners won't have to learn the hard way.

I'll start with a couple...



Using Fake Testimonials: Testimonials are a means to build credibility through social proof. Faking and building credibility aren't compatible.

Using Fake Scarcity: Scarcity (limited time and/or quantity) is a means to get people to take action rather than "thinking it over". Again, faking and credibility aren't compatible. If you become known as someone who uses fake scarcity, your credibility is shot.



Anyone else have some misinformation that they would like to nuke?

 

I'm 100% with you on your two, scarcity and fake testimonials.
I would also say black hat, gray hat types of stuff are not advisable, which some teach.
Holding back on information within a product that you're selling to get our customers to purchase an up-sell.

I believe in being completely upfront and honest with my customers at all times.

 

fake testimonials.

I think real testimonials leave you open to people stealing your clients

 

worst one is i see all the time get your site on google first page for 199.99 lol

 

buying too many links - bad idea.