What Makes an Effective Social Advertising Campaign?

· Enticing Call-to-Action – A good ad entices users to click on it right away. Creating an ad that can do this can be difficult but if you keep a sense of urgency and engagement in your ad, you’re doing well. Remember that a great picture can easily attract people or you can add an image to expound the words on your ad.
· Presents Value – An effective Facebook ad campaign should present value so that users to respond right away. It can be an introductory product offer, free trial or discount. You can come up with an idea for this by asking fans about their problems that need immediate solutions.
· Significance – A compelling ad campaign is delivered to the right audience. In creating an ad, consider your target audience. The ad should always match your audience.

Developing your campaign and measuring success can be read here.