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What should I charge for a 420x250 ad on my site?

Discussion in 'General Business' started by pistons125, Jan 25, 2010.

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  1. #1
    Right now, my website is sitting at 15,000 pageviews a month, but is slowly increasing. I just got an e-mail from somebody who is interested in buying a 420x250 ad above the fold on my website. I've never sold an ad before. I am just curious, how much should I charge a week for this ad placement?

    I don't want to go too low, but I definitely don't want to overprice. It's a pretty big sized ad.

    Thanks for the help
     
    pistons125, Jan 25, 2010 IP
  2. TheVccMatey

    TheVccMatey Peon

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    #2
    About $10 a month? 15,000 pageviews would probably get a 5% conversion and thats around less than a 1000 visits a month.
     
    TheVccMatey, Jan 25, 2010 IP
  3. mentos

    mentos Prominent Member

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    #3
    The standard price will hovering around $10~$15/month.
    However if your site have PR then you can charge more.
     
    mentos, Jan 26, 2010 IP
  4. KyleWhitey

    KyleWhitey Peon

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    #4
    i'd go with 15$ a month
     
    KyleWhitey, Jan 26, 2010 IP
  5. guide4everything

    guide4everything Peon

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    #5
    I will go for $15
     
    guide4everything, Jan 26, 2010 IP
  6. CDarklock

    CDarklock Peon

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    #6
    Dude, rules of acquisition.

    You should charge whatever you can get. :D
     
    CDarklock, Jan 26, 2010 IP
  7. sexyme

    sexyme Active Member

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    #7
    as low as u can if u want a long term relationship with the advertiser
    as high as u can if u want a sort term with ur advertiser

    or may be free for trading a banner with the advertiser ads spot?

    that's my idea... ;)
     
    sexyme, Jan 27, 2010 IP
  8. Ethan8

    Ethan8 Peon

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    #8
    9,95 looks better.
     
    Ethan8, Jan 30, 2010 IP
  9. tradester

    tradester Well-Known Member

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    #9
    another factor is the niche. If it is gambling, pharmacy or porn, you should charge more- but bear in mind that if you accept such niches, your future number of clients may be reduced as there are clients who want to advertise on family friendly sites only :D
     
    tradester, Jan 30, 2010 IP
  10. nobodyhatesme

    nobodyhatesme Peon

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    #10
    15,000 page views monthly isn't high traffic, but the ad size is big enough, so I suggest charge for at least $25 per month which is $6.25 per week.
     
    nobodyhatesme, Jan 31, 2010 IP
  11. dreteh

    dreteh Member

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    #11
    We don't know how targeted your visitors are to the advertiser and how many percent of people will click.
    I think one click cost between $0.05 to $0.10 is reasonable. So let's say the advertiser gets about 500 clicks a month, then $25 - $50 is not overpriced.
     
    dreteh, Feb 1, 2010 IP