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What to charge to run an Adwords campaign?

Discussion in 'General Business' started by Heffweizen, Apr 17, 2012.

  1. #1
    Need some help...

    Edit: now the guy wants the whole deal. So, how much should I charge to do Seo, google places, pinterest, etc...
    I'm not sure what charge for this as well...


    I would really appreciate any pointers. Thanks

    Really quickly...a paving company called me because I got them business last year when I built them a site and ran an Adwords campaign. I included the Adwords campaign for free with the site creation(with a $100 voucher.

    Long story short...

    They want me to run a 6 month campaign for them. I have the leads going to my email and phone number.

    What should I charge monthly?

    I don't know what is considered fair?

    Thanks to anyone that can help!
     
    Last edited: Apr 23, 2012
    Heffweizen, Apr 17, 2012 IP
  2. ApocalypseXL

    ApocalypseXL Notable Member

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    #2
    You should charge between 5% to 10% from the value of the campaign .
     
    ApocalypseXL, Apr 19, 2012 IP
  3. WebtoolMaster

    WebtoolMaster Active Member

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    #3
    I have no luck with my AdWords compaign now. I sell software over this.
     
    WebtoolMaster, Apr 19, 2012 IP
  4. siteurl

    siteurl Notable Member

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    #4
    I usually charge 30% of the budget or 200$/Month which ever is higher.

    I think you can do the same.
     
    siteurl, Apr 19, 2012 IP
  5. ApocalypseXL

    ApocalypseXL Notable Member

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    #5
    30% maybe for the entire marketing campaign . Just for AdWords 30% is a bit steep . I agree with the minimum fee though , it saves you time , hoever client rarely choose to run AdWords exclusively so the rest of the contract compensates .
     
    ApocalypseXL, Apr 19, 2012 IP
  6. siteurl

    siteurl Notable Member

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    #6
    This is the general structure. If the order is bigger and long time contract, the 30% can go down as the adwords campaign once fine tuned, do not need a regular attention as long as it is helping conversions at good rates.

    There can also be
    a set up fee
    creative charges (image ad creation)
    landing page creation charges

    But all this should be arrived at on case to case basis looking at the overall campaign.
     
    siteurl, Apr 19, 2012 IP
  7. Heffweizen

    Heffweizen Active Member

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    #7
    Thank you all very much.

    At least I have an idea of what a ballpark figure should be. I will figure out if I need to add anything to it. I probably won't charge a set up since I have everything in place from last year.

    Ill have to see what he wants to spend per month and go from there. I got him about 30 calls from a $100 voucher last year. His average job is about $1k so I think it should work well for him...

    Who knows...maybe I will go around to different businesses and solicit them on running Adword campaigns for them.

    Thanks again guys...I really appreciate your help.
     
    Heffweizen, Apr 20, 2012 IP
  8. blackfinreality

    blackfinreality Peon

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    #8
    about $200-$300 per month
     
    blackfinreality, Apr 20, 2012 IP