Which Differenciate digital marketing with SEO

Hello DP Members,

I have a question which is in my mind since a very long time. I am doing SEO from last many years for my clients. I haven't yet worked on Digital Marketing. I am following the SEO and doing ON Page and OFF Page optimization. I am also into Social Media like sharing the content on Twitter, Facebook Insta etc.. I do use the paid Campaigns from Adwords and Youtube advertisement.

But i have no Idea what does term DIGITAL MARKETING means.. One of my client is asking me to do Digital Marketing and he wants me to send a proposal mentioning each and every activity which i will be doing in Digital Marketing.

So my question is.. What is Digital Marketing. What concepts we cover in Digital Marketing. Which things i should mention making the document for my client. How much different it is from SEO, SEM and SMM?

All answers with examples are highly appreciated.

 

Digital Marketing (SEO, SEM, Content Marketing, Content Automation, campaign marketing, Social Media Marketing, Social Media Optimization, E-mail Marketing, Display Advertising). Rest you can Google.

 

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.
It includes search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising etc.

 

Thank you for your answers. So it does seems like i was doing Digital Marketing already, Unintensionally. LOL

 

Digital marketing is more into paid advertising...working with money...BIG Money. SEO is a part of digital marketing campaign which anyone runs their campaign for free.

Up to my knowledge Digital marketing contains the below

Search engine optimization, Search engine marketing, Social media optimization, Paid advertising (Google ad-words and other CPC campaigns), Influencer marketing, Brand promotions, Location based marketing, Reputation management, Conversion optimization, Email marketing, Lead generation, E-commerce solutions, PR marketing and many other.

Of course, many startup companies are doing their SEO services in the name of digital marketing.

 

SEO is not different than Digital Marketing. SEO comes under Digital Marketing Activities.
Digital Marketing Activities are as follows:

1. SEO (Search Engine Optimization)
2. SMO (Social Media Optimization)
3. SEM (Search Engine Marketing)
4. SMM (Social Media Marketing)
5. Email Marketing
6. Affiliate Marketing
7. Video Marketing
8. ASO
9. CRO

With this so much role you will be called as the digital marketing executive or representative. With this you need to have some developing knowledge and testing knowledge in case of on-page optimization which comes under SEO.

 

Any form that uses Electronic media like Mobile devices, Software, iOT devices is called Digital.
Now when you combine Marketing which is a broad term specially Online or you can say Internet Marketing which consists of ( SEO, SEM, Paid Advertising, Social, Email or any stuff that is related to marketing ONLINE) is called Internet Marketing.

Digital Marketing is just a term used because when you use Mobile devices or any electronic form to integrate any Marketing Services that's called Digital Marketing.

However SEO is only a part of Digital marketing.
Real Digital Marketing combines ( Paid & Organic stuff called SEO) ( Paid is like PPC, Social Advertising, Content Promotion, PR , Email marketing & many other services)

So if your client talks about Digital Marketing Proposal it must not contain only SEO but it must also contain ( SEO, PPC, Content, Social) to a certain extent. Digital marketing proposal depends on client's budget, target, industry and clients requirements.

You can also include or exclude some of them from Digital Marketing proposal as per your client's budget.
Neil Patel has lot of information about Digital Marketing do read his blog as he has mentioned in very clear terms about Digital marketing.

 

Digital marketing is the combination of SEO, SEM, Social media marketing, campaign and e-commerce marketing which used to gained the audience and were you have to spend a part of amount for your business promotion whereas SEO is related purely to search terms bring your specific keywords in top ranking following some on and off page techniques; mainly focuses on organic traffic.

 

SEO is purely for search engine crawlers, SEO is not directly linked to end users. The digital marketing covers the whole SEO, SME and other marketing techniques through digital platfroms. Nowadays SEO is the prominent technique in Digital marketing and is people refer Digital marketing as SEO

 

THis is very good post actually i am also do all things but not know about digital marketing.

 

Digital Marketing and SEO are not synonymous to each other, though there are some similarities but they are same. SEO is done to optimize your website so that its position in search engine results is improved. It can be achieved by implementing variety of strategies and techniques to achieve higher rankings in the SERPs. SEO is actually a subset or a part of digital marketing. SEO specialist is someone who integrates digital marketing and SEO best practices to achieve their goals.

 

What does ASO and CRO stand for?

 

ASO Stands for Appstore Optimization & CRO for conversion rate optimization

 

SEO is a part of digital marketing. Digital marketing is in simple words to market your business online. It includes both paid and unpaid marketing. Some good techniques include guest posting, HARO and social networking.

 

imagine digital marketing as a country, and SEO, SEM and SMM as cities. They are part of digital marketing. digital marketing is a big umbrella which covers many subjects like affiliate marketing, content marketing, viral marketing etc. digital marketing is the sum of online activities that you do to attract, promote, engage and increase sales. it accomodate all the actions that you perform online whether you publish blogs, create infographics, make videos etc ... all fall under digital marketing.

 

SEO is not including Social Media Marketing while Digital Marketing have.

 

• Digital marketing is a broader term encompassing all online marketing efforts, including SEO, social media marketing, email marketing, content marketing, paid advertising, and more.
• SEO focuses specifically on improving a website's visibility and ranking in search engine results pages (SERPs) like Google. It involves optimizing website content, structure, and technical elements to make it more appealing to search engines.

 

SEO focuses on optimizing a website for organic search rankings, digital marketing covers SEO, SEM, SMM, content marketing, email marketing, paid advertising, and more. Essentially, digital marketing involves both paid and organic methods across digital channels to engage and convert customers. For a client proposal, you would need to include activities such as SEO, Google Ads, social media management, content creation, and performance reporting.