Why you have a LOW CTR + How to Fix it!

"When you search the internet for AdSense Placement,
you want articles about AdSense Placement, not AdSense in general"

"The more specific your ads can be, the more clicks you will get"

"Put yourself in the mind of the user. If you're looking for stuff
about the New York Giants, you don't want to see stuff advertising the
San Francisco Giants."


Why you have a Low CTR
If you have great ad placement, great colors, and everything in between, you
have a low CTR because your ads aren't meeting the reader's needs.

Example of Poor Relevancy:


Example of Improved Relevancy:


What you can do!

1. Competitive ad filter - If you're getting the same advertisements
for a lot of your site, and they have nothing to do with your site, use the
competitive ad filter to block them.

2. Section Targeting - If you have a lot of junk in your sidebar and
outside of your main content area, you may want to make AdSense ignore
this area. Trust me, your sidebars and outside of the content area greatly
influences your advertisements.

3. Keyword Density - If all else fails, check the keyword density for
your main words. This is my favorite tool! If you see that general words
are beating out your specific niche for that page, you may want to decrease
the general words, and increase the specific niche words.

4. Remove and Replace AdSense code - If all else out of all else fails,
remove the Ad Code for that page, and replace it with new code. I believe
this will cause the bots to crawl the page to see what it's about.

Difference between a 1% and 30% + CTR is Relevancy...

You may think your ads are relevant. You write a post about Home Acne
Treatment, and they display acne ads. However, that isn't enough. The
more specific you can get your ads to be to the content, the more clicks
you will get.

Remember, put yourself in the mind of the user. If you're looking for stuff
about the New York Giants, you don't want to see stuff advertising the
San Francisco Giants. Get my drift?

I know this seems like common sense, but so many people simply write content
and call it good. You really do have to go back and check your keyword densities.
Make sure your ads are relevant!

 

ads relevancy seems about the same no?

 

I don't quite understand what you're asking. Did you read my article, or did
you skim it? Because it's definitely worth reading. People wonder why they
don't get clicks... this is why.

 

MORE TIPS BY PROBLOGGER

 

The improved relevant ads in your pic is about the same as the non-improved relevant ads.

 

Not really. The first is irrelevant
Title: Home Acne Treatment
Ad: Treat Teen Acne

The second is more relevant
Title: Natural Acne Treatment
Ad: #1 Organic Acne Treatment

"organic" and "natural" match. What's the difference
anyway? Just looking for something to pick at? This
post will definitely help people... The last thing I'd be
worried about is the picture.

 

helpful information, more for those new to adsense I suppose.

 

Great Tips and Information buddy. Rep added

 

I like the way you explain this, Thanks

 

my CTR was 1... how i can earn more with good CTR?

 

Helpful. Thanks. I just add some filters to some of my ads to make them more relevant with content.

 

the explanation is clear.

 

this is a good one to consider...and has worked for me.

Also another point is to use your use your "Title" keywords appropriately.

 

Good information. This will also help improve the cost per click.

 

atleast this information gave us an idea.

 

Also you need to use all the possibilites adsense allow, adsense search (2), adsense adlinks (3)
OK it can look too much, but if you integrate them well to your page, it won't be too much.

 

Interesting info, I had been wondering about this for a while

 

Thank for the info ..it might help me some day