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WordPress vs plain HTML: dramaticall change in bounce rate

Discussion in 'Google Analytics' started by yorgi64, May 14, 2022.

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  1. #1
    Hi.

    I used custom CMS that generates static HTML files for the website.

    Then I switched the website to WordPress, and the 'bounce rate' almost doubled and 'time on page' halved.

    I compared pages generated by WP and the static pages using gtmetrix and google page speed. Both variants have almost 100 pagespeed scores and very close numbers in gtmetrix.

    The google analytics code is located within the head section on both variants.

    Page sizes are 277kb for WordPress and 213kb for static HTML (will all CSS styles and fonts)

    What can cause such a significant change in bounce rate and time?

    Thanks Screenshot_1.png Screenshot_2.png Screenshot_3.png
     
    yorgi64, May 14, 2022 IP
  2. Kianihosting

    Kianihosting Peon

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    #2
    When you switched to WordPress has the order of load for the page content remained the same?
    This can be a factor which can drive off traffic if the elements of the page such as pictures or sliders load after the CSS or vice versa.
    Check these factors and optimize them if they are not already optimized.
     
    Kianihosting, Jun 26, 2022 IP