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Worthless traffic from YSM?

Discussion in 'Yahoo Search Marketing' started by vis3r, Jul 20, 2008.

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  1. #1
    Hello,

    well I wanted to test out Yahoo and compare it with Google's adsense. Maybe i did something wrong, but the traffic i was getting was bs. I used statcounter to count the visitors and see where they're coming from...
    The numbers didn't match what yahoo was showing (they do with google). The numbers were like ... 10 clicks on yahoo ... 4-5 impressions on statcounter... and those that did count, were coming from weird websites that looked like domain parking?

    Is the traffic really that bad with YSM or am i doing something wrong?
    I ran the campaign by only selecting the search ads, not content.
     
    vis3r, Jul 20, 2008 IP
  2. kazerk

    kazerk Peon

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    #2
    Are you running with the standard match? I am here trying to get to the bottom of that problem as well!
     
    kazerk, Jul 24, 2008 IP
  3. KL7

    KL7 Peon

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    #3
    YSM has a large network of "partner" sites and you have to pay for the clicks from these sites if you want to see ones from the yahoo SE. You can do the following to decrease the effect of the BS partner traffic:
    1) GEO-target your ads,
    2) Increase your bids, so that your ads apper on 1...10 place on yahoo SE, so you get more traffic from yahoo.
    3) Remove up to 250 domains that send you bad traffic. Use Account settings.

    The cost of the clicks from partner sites may be several times less (2 - 20) then the clicks from yahoo.com but $1 click from yahoo may be much better then 5c from some partner sites.
     
    KL7, Jul 27, 2008 IP