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Yahoo Video Ads in Search - Opinions?

Discussion in 'Yahoo Search Marketing' started by cgragg, Feb 27, 2009.

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  1. #1
    I'm just curious to get some feedback on the announced launch of Yahoo's new Rich Ads in Search. The program has been rolled out with a few select brands, and will be launched to the general public in the near future.

    Here's my take on this - I'm a big fan of video in search results, but not so thrilled for the integration into PPC. I feel that this will result in more errant clicks, a higher cost to the advertiser, with no real conversion benefits.

    Yahoo SM says that the conversion rates jumped 25% on their trial clients, but those clients were Pedigree and eSurance, brands that already have some pretty good name recognition. I feel that this will help those established brands, but will hurt the little guy.

    What are your opinions?

    My Blogged Opinion - http://highpointseo.com/2009/02/26/yahoo-rich-ads-in-search/
    The article from Yahoo Search Marketing Blog - http://www.ysmblog.com/blog/2009/02/18/your-ads-richer/
     
    cgragg, Feb 27, 2009 IP